Are you wondering how Google managed to get hold of and develop their advertising market? The Google AdSense marketing program is indeed the biggest of its kind and certainly the strongest. Google scores on its ease of use which also happens to be its strongest feature. Their contextual advertising base is also well designed and fine tuned to give optimum results.

But Google is definitely not unbeatable though. You can do as well if you know a few Google secrets. In order to increase ad revenue, it is necessary to splice in several ad networks. But you also must know how to compare ad spend and revenue across these multiple networks and tweak performance. Google uses 3 ad metrics to measure revenue from advertising.

Page eCPM is the unit of measurement Google employs in measuring as performance. Most ad publishers use only this metric as a yardstick which is a mistake when you are also bringing in other ad networks. The page ECPM is the average ECPM of all AdSense ads on a single page and is the average ECPM any publisher can hope to make for every single page .Therefore when splicing the ad networks page eCPM will fall although the given ads are working at the same eCPM.

Ad Unit eCPM is the average eCPM of specific ad types built into one eCPM which is definitely a safer measure of performance especially when you compare with other ad networks An extremely effective way of measuring your ads creativity and the way it responds to market forces is to pit placement ads versus contextual ads. Placement ads are directly placed on your Tadalis SX website by advertisers who chose your site through Goggle Adwords. Such ads get higher revenue as the advertisers are sure and focused on their target market and would have already been doing well on your site. Contextual ads arise from the content in AdSense. Here the advertisers bid on the number of times a keyword will recur in webpage content. When the keywords come up the required number of times, the contextual ad will appear on the page.

While checking different ads for their creative content in AdSense, always measure the performance through contextual ads. This is because placement ads are not much influenced by creative variations. They are more dependent on the advertiser’s own performance. It is best if you have more number of placement ads since they pay more. Also when the economy is going strong, the advertiser will increase the ad spend and also their Google AdSense budget. More placement ads are then likely to be placed on your webpage.

The invention of the page ECPM was another Google trick .Most publishers usually compare Google AdSense page eCPM with the unit eCPM of a number of other Ad networks.. The page ECPM is always higher than unit eCPM but because of this unequal comparison, Google gains undue preference for ads.

The most effective method is to compare Google AdSense eCPM with that of other networks is to get down to basic ad sizes and placement on the webpage. Check “AdSense eCPM” as your metric in the reporting section of AdSense. Now you can get the individual eCPM for each ad. Now compare this eCPM with that of your ad on other networks.

By doing this you can find out how well each network is doing and strategize your ad campaign to make your advertisements earn more.

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Category: Internet Marketing/Adsense
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