Got a fax from one of my enormously successful publicity students, Dave Panther. I\’ve written about Dave\’s publicity successes in my hardcopy newsletter. Dave owns a restaurant – The Hamburg Inn. He also ran a publicity campaign that I recommended. It was called \”The Coffee Bean Caucus\”. Here\’s how it worked: During the last presidential […]
Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. This is because you have to consider a number […]
People\’s obsessive demand for total safety and security gets under my skin. I\’m baffled. Don\’t people realize that the more security they demand the less security they will really have? People have become safety crazy. Everything has to be perfectly safe for these people – even though that\’s not possible. I took a bus to […]
A while back I was speaking with my friend and Google Adwords expert, Perry Marshall. We were talking about a tactic that some people use that baffles us. We call it \”made-up scarcity\”. For example, some people will tell you they only have a certain number of a product on hand, but actually, they have […]
Living in a cold weather climate has its own unique set of problems with respect to heating your personal residence or a business. When the outside temperature begins to approach or drop below thirty two degrees Fahrenheit, many home heating fuel oils begin to thicken. Although this is commonly referred to as freezing, it actually […]
I\’m so doggone frustrated. Why can\’t people see that their work ethic is directly tied to their success? This week alone 3 business owners didn\’t live up to their word…and they lost my business. Three business owners in just one week! Incredible. Those of you who know me know that I\’m a dream customer. As […]
Email marketing can actually be much more effective than most people think. Many business owners do not invest a great deal of time, energy or money into orchestrating an email marketing campaign because they mistakenly believe all email marketing is viewed as spam. However, this is simply not true. Business owners who have discovered how […]
Mary and I are huge fans of charity auctions. They’re winning deals for everybody. The charity shows they are willing to put some effort into raising money. The people attending the auction get the opportunity to donate money and get unique opportunities. And most importantly to you, the business owners donating things to the auction […]
Back in the 1950’s, smoking was fashionable. In fact, it was considered commonplace. Back then, you could smoke everywhere – in restaurants, airplanes, grocery stores, even hospitals. A smoker never got a dirty look for lighting up in public. It was the people who DIDN’T smoke who were in the minority. My, how times have […]
We are creatures of habit, all of us. We do the things that we do based on a system of beliefs, and habits. And this author has learned that your mind has two working parts, the conscious and the subconscious, The conscious mind acts as a gatekeeper, it will do anything it can to stop […]
