Archive for August, 2014

CRO Expert Reveals Why Your SEO May Be Killing Conversion Rate and How to Fix It

A conversion rate optimisation specialist, also known as a CRO expert, is paid to generate more online sales by optimising the various web components that make up a website. To find the weak web components, conversion rate experts use sophisticated traffic analysis tools and heat mapping software. Once the problems have been fixed, a CRO […]

The Big Question of Digital Assets

The recent endorsed plan of the Uniform Law Commission this week, giving families access to – but not control of – the deceased’s digital account, is raising some big questions. If this legislation would be adopted by the legislature, a person’s life could become as much a part of estate planning as deciding what to […]