Weddings are a wonderful thing. People love them. It is the joining of man and wife together as one that people love about this. It reminds people how special life is when you have a partner to help you through it. The thing with this is though that there is one time that all the […]
Where did time go? You might be asking that as you are left writing this speech. The term father of the bride speech worries some. Many fathers out there might actually get scared with the idea of having to write a speech. However, we are here to tell you that there isn\’t anything hard about […]
A client asked me, “How do I describe something people aren’t looking for, because they don’t know that it exists? It’s different from every other product on the market.” I love challenges like this because they give me a chance to do some mental jiu-jitsu, conceptual calisthenics and verbal acrobatics. First, you jump onto the […]
Gustave Flaubert, author of Madame Bovary, once wrote a letter to a friend describing the progress he had made on a particular chapter that day. “In the morning I put a comma in,” he wrote, “and in the afternoon, I took it out.” This is only one of countless stories describing the suffering of writers. […]
If you earn good money as a successful copywriter, should you bother to carve out time from working for clients to create your own information products for sale? I say yes. Here’s why. Reason #1: It’s a great way to get potential clients over the trust hump to hire you. Think of how the ice […]
It could not be denied that party lights are among the most valuable components which make parties more fun and exciting. It is also an integral part of the clubs and helps similar business achieve success. Though they may not be given that much attention or most people are not really conscious about their existence, […]
Whether you\’re preparing a sales letter, a space ad or a Web page, if you\’re hoping to incite the passion to buy, spend ample time crafting energetic bullet points. These usually appear in the heart of your marketing piece, and they can have such power that if just one hits a bull\’s-eye with a particular […]
One of the best ways today to promote your product or service on the web is with the help of article marketing. As is apparent from the name, it simply means marketing with the help of articles. Just go online and you will find almost every website using articles to advertise and promote their services. […]
When it comes to finding out where to put your content, there are a plethora of choices to consider. Not every option is going to find you getting the most traction in terms of marketing. Whether you’re looking to promote a product, service, website or beyond, you’ll have to decide where you’re going to place […]
Unlike doctors, lawyers, accountants and cosmetologists, most successful copywriters did not learn their profession from formal classes in school. Indeed, since there’s no standard, set, easy-to-find route to getting started in copywriting, many novices flounder for years, unsure about their skills and how to improve. Both classic and newer books on copywriting set out the […]
