Clients have asked me for help because they feel stuck in a rut when it comes to getting the attention of their audience. Many feel they know only a limited number of techniques and seem to use the same strategies and angles over and over again. They’re bored and frustrated trying the same-old, same-old repeatedly […]

When you have an upcoming event you hope people sign up to attend, you can’t just keep sending the same promotion twice or three times a week for a month. Ditto when you have a new product or service to promote. Somehow you must vary the subject line and message and keep those on your […]

If you’re reading this article you already know how much we rely on the internet for our information and you probably have a solid idea of how powerful the medium has become. As a freelance corporate communications copywriter, I appreciate how much social media has extended the reach of ordinary businesspeople like me. But is […]

When the copyright of books expire, they enter the public domain. And once they do, you can get creative and reuse them to suit your own needs. Before going ahead with such action, though, be sure you won’t get into any legal trouble. Copyright laws vary depending on certain conditions, so make you check with […]

Plagiarism has been very popular over the World Wide Web nowadays. Every writer is aware of this kind of illegal action and even every online user doesn’t want to get involve with plagiarism. Everyone knows what plagiarism is all about. It is the illegal copying of someone’s work and claiming as your own without the […]

Sure, you can write with nothing but a pen and a pile of blank paper. After all, there’s no doubt that some of the greatest books, essays and novels of all time have been written that way many years ago. Writing can be very fun once you start to play with your thoughts and let […]

Sometimes, most writers don’t really have the guts to become real writers. And for those who are still starting to become one, it would be best if one will start to think and will act like a professional writer. Did you possible ask yourself about how writers had became so successful in creating unique, effective […]

You can’t just write without knowing what your objective is. Your purpose will serve as your guide on what to include and how to make your ideas flow within your writing. Therefore, your objective should be base from the topic or to what you are planning to write. Because of that, you will have the […]

Lead is the first paragraph when writing an article. Since it is where people usually read it first, it should contain the most important and a catchy statement which tells what the topic is all about. However, your chance of getting your readers hook to your writing also depends upon how unique and interesting your […]

So you’re a bad writer and you know it. It hasn’t bothered you before. Everyone at work seems to have no problem with trudging through your mess of grammar and structure. Here’s the problem: the boss just called up and told you to slap together a proposal for a potential client. You know how these […]