What Is A Prospect Looking For Online

I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which […]

Creating a Brand For Your Small Business

It can be difficult enough to determine and establish a company’s brand when it’s just starting out, but when you compound the issue with tight resources, it can seem almost impossible. A brand goes beyond a logo or a color scheme – it’s how a customer or client feels about your business. You may not […]

Creating A Logo For Your Small Business

Chances are you can think of dozens of successful logos right off the top of your head because they are effective and memorable. Businesses go all out planning the logos you see marking restaurants on the roadside or designating stores within a mall, and as a small business owner, you need to do the same. […]

Creating A Logo For Your Small Business

Chances are you can think of dozens of successful logos right off the top of your head because they are effective and memorable. Businesses go all out planning the logos you see marking restaurants on the roadside or designating stores within a mall, and as a small business owner, you need to do the same. […]

Produce Results With Your Marketing Plan: The Anatomy of a Marketing Plan

Marketing is the process of planning and executing strategies that helps develop ideas, goods and services to create exchange that satisfies individual and organizational objectives. Building comprehensive and effective marketing plans can be complex and confusing if not properly handled. The aim of this article is to help marketers and business owners identify the various […]

6 Simple Tips on How to Design an Effectively Optimized Website

You’ve heard the old saying, “it isn’t rocket science” which means that it’s not difficult to understand. Designing a highly attractive website that will promote your message or sell your product isn’t that hard either, even for someone who flinches at all the big words like “optimize, analytics and HTML.” Don’t let computer-speak stress you […]

Writing Professional and Concrete Marketing Plans

Marketing plans are marketing constructs and procedures designed to achieve the marketing goals and also help achieve the business and corporate goals/objectives of organizations. The marketing plan is a subset of the business plan and it helps in realizing the mediate, long and short term business objectives while also achieving the overall corporate vision and […]

3 Ways to Make More Money From Your Writing Without Writing More

The easiest way to make more money from your writing is by repurposing what you’ve already written so that you can earn more money from your writing, without doing any more writing. Why get paid once for doing something if you can get paid twice or even 3 times. And I’ll show you 3 simple […]

Get a Better Understanding of Network Marketing

People who have just started out in network marketing often do not understand the whole concept of it. They get it confused with other forms of marketing and overlook the whole premise of what network marketing is all about. If you need some clarity, read over the information in the following article. The network marketing […]

How to Raise Fees in Your CPA Practice Without Losing Clients

If your CPA practice is undercharging for its services, you could be sacrificing tens of thousands of dollars each year. But maybe you’re feeling timid about raising your fees. Maybe you’re afraid your clients will walk away. Keep in mind that if a client is shopping around based solely on fees, then as soon as […]