What to Pay Attention to With Press Release Distribution
There are a couple of elements to concentrate on with your Press Release Distribution. The main thing to concentrate on is writing it correctly. When written correctly a release is more likely to be placed in print than if an editor has to have someone call to verify or collect information that is not in the release. The release should enlighten the reader on who, what, when and where.
Whom and what are the first things to be told in a release, and they should be in the first sentence. As an example you might write: Mrs. Smith is showing her collection of paintings Saturday evening. This sentence explained the who and the what. The reasons a patron would want to see her should be in the next paragraph or two.
The rest of the needed information will be in the last paragraph. Where is the event to be held and when will be told here. The release may say: The collection may be seen at the Garden Inn on June 3rd at 7 pm. Follow this up with a phone number and where tickets may be purchased.
Distribution of these is much faster these days thanks to email. No one wants to look all these addresses up all the time so if releases are sent regularly then a file should be set up. Save a hard copy as well as the one on the computer.
Get the contact names and email addresses for all the local newspapers to place in your file. If the information cannot be located call the paper to get it. Check online and in the yellow pages in your research for these addresses. Check the websites of the local television stations to see if they accept these for their websites, and if they do add them to the list. The more places you can get in print the better for your event. You may send out over 200 but maybe only ten will make it in print.
Building a working relationship with any of the editors could boost the chances of getting into print. A piece that is written well has a good chance of being used so be concise when writing. If there is space, most editors will use a piece that is written well.
Add the list you built to your contacts in your email. Situate them in a group so they can be pulled up easily and you only have to remember the group name, as opposed to all the names on the list. Placing them in a group now can save countless hours of time later.
A month before the event, begin your promotion. Email what is written to your group of editors. Then watch to see which ones use what you sent. Three weeks before the show repeat this process, sending only to those that did not use your write up. Two weeks and one week out repeat this again. After sending many different write ups over a period of time, it will become apparent whom you have favor with and will always use what you send. They are the ones to keep informed of everything.
Author Bio: Internet marketing consultant David Bain is author of the 200-page free-to-download “13 Pillars of Internet Marketing” eBook and founder of the 26-Week Internet Marketing Plan which includes a more comprehensive press release distribution article. Download your Free Internet Marketing eBook today.
Category: Marketing
Keywords: press release distribution,release distribution,press release
