Limo Helps Coffee Shop Make A Splash
I own a small coffee shop, and I’m trying to take it to the next level. That means competing against the big guys. Now, I’m not going to name any names, bu chances are, as you read these very words, you are sipping my biggest competitor’s java.
Enough said.
The thing is, it’s hard to get noticed in an over-saturated town like Los Angeles. Everyone, everything is screaming for attention. How could make a splash to get a piece of that pie — and some new customers? My wife (yes, honey, you were right again) came up with a plan.
I should rent some limos.
What a great idea. Nothing attracts attention like a limo, and you can get people to look without making loads of annoying noise. So I got my employees together, told them to come to work on Monday in their classiest clothes and makeup, and rented an awesome fleet of limos.
I wasn’t sure I’d be able to afford the expense, but really, when it comes to growing a business, marketing isn’t an expense. It’s an investment. Plus, I called around town and found a really good deal. Not all limo companies require you to rent for a full day. By renting for just a few hours — enough to make a splash — I was able to get my company’s name out and still stay within budget.
So Monday rolled around, and my staff and I were dressed like we were headed for the Oscars. We climbed into the limos that had discreet window signs advertising the coffee shop. When we made it to the front of the store, a red carpet was waiting, along with a long line of curious onlookers. You probably guessed by now that they didn’t stay onlookers for long. They became clients in double quick time.
We could have done the same thing with regular cars, I guess, and drive around with signs on the windows. Cars, though, they don’t say the same thing as limos. They say, “Yeah! I passed my driver’s test.” A limo says something completely different. It says, “I am here. I have made it. I am a contender — no, a winner.”
Yeah, I am a winner.
I may never be as big as my competitor. We all know which company I’m talking about. But that’s okay. Monday’s limo promotional showed me something. It showed me that if I use the resources available to small business people, I can make waves that will bring the customers in. It also showed me the usual promotional tools aren’t the only ones I should use. A limo is a great and unexpected way to get a company’s name out.
I’ll be going back to my limo rental company (I’m calling it my limo company now) in about six months to create another great promo event. If you’re in Los Angeles, you should try to come. It’ll be fun, and the brew is better than any of my competitor’s.
Author Bio:
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Category: Travel
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