Projector Market Competition More Diversified
Projector market slowly moving steadily through the transition, has gradually grown and diversified brand, rich models and fierce competition in the market, have let us feel the rapid change in the projector. 2010, is bound to be an extraordinary one projector.
After a first half of the price reduction and changes in market segmentation, the projector market demand is gradually released, according to the latest IDC September 30 release of “China’s projector market quarterly tracking report” shows that the first half of 2010 (1-6 months) the overall projector market in China reached 516,000 units shipped, with sales of 39.8 billion yuan. Compared with the first half of 2009, the overall market sales and sales rose 55.2%, respectively, and 26.0%.
Multiple trend is clearly the brand
Japanese manufacturers come out on top of the projector to the market structure is no longer a thing of the past, domestic brands have sprung up everywhere, all the competition between brands is intensifying. Sales data in the first half display, BenQ, Sony, Epson brand awareness among the list were the top three of the top ten domestic manufacturers also include a number of local brands, manufacturers have failed to account for every absolute advantage.
As the projector brand in the Japanese traditional Chinese education and government sectors with a more stable customer base, compared with other brands of manufacturers have taken a different segmentation strategy, the development of innovative models emerging markets, attempts in other areas share of their products. After a run-in development, and their respective brands with varying degrees of attention, ability to sell local brands also been greatly improved.
Whether it is well-known brands out projector market upheaval, or the various brands in a huge set sales targets this year, gave the current pattern of the projector market has brought radical driven.
Channel integration getting better
Projector channel in China has always been a smooth roll, unless a major change in the pattern, the general brand channels usually by total generation, sub-regional distribution on behalf of the layout of the form. But last year, this stable situation has been broken, brand delisting, the adjustment between the various competitors to change the channel becomes so frequent and necessary.
BenQ boom gave rise to the regional agency, so that the projector industry sources have lived together many brands disparate administrative regions, according to its own zoning market trends. But the boss BenQ projector to reverse the momentum of the channel, letting multiple brands will produce the following, therefore, on behalf of the city on behalf of the total return to be a change for nearly two years of the projection channel pattern.
However, market rationality in the last two years of development, domestic and international big brand idea of getting a clear channel, abandoned the development of the previous arrest caught blindly follow. In the first half of this year, the major brands of projector models have inherent channels to find their own balance and innovation.
In addition, new technology development to promote the rapid development of the specialty products, and more optimized product structure and channel model will produce timely adjustment of, for example, the popular short-throw projection products, so that channel in the focus of a new product promotion such products in the market share rose to 4 percent.
China’s projector market has become increasingly rational, flowers contend brand competition, the channel gradually into a smooth roll, a large number of positive factors will promote the healthy development of the domestic market projection.
According to IDC forecasts, the second half of 2010, the overall projector market in China is expected to reach 754,000 units.
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