U.S. Auto Industry Interim Recovery
The outset that the point is: why give the “recovery” marked with quotation marks, because from the present observations, General Motors, Ford and Chrysler this past U.S. “Big Three” did experience signs of recovery, but the longitudinal View of the U.S. consumption growth, the unemployment rate and many other close ties with the automotive industry factors, it is easy to see the U.S. auto industry to really bottom out, really is not an easy task.
Early September, the U.S. Big Three auto companies have announced August 2010 sales of their data. Data show that stimulus by the government, “delisting” of the U.S. auto industry in August year on year decline. But before that July, General Motors, Ford and Chrysler sales have stabilized the three major manufacturers. Financial data also show that the U.S. “Big Three” of the cash flow, profits and liabilities of several key indicators such as still beautiful.
U.S. auto industry a firm foothold and gradually recover, mainly due to the U.S. government launched several important initiatives. Government, such as GM, Chrysler, “blood” and forced them to bankruptcy reorganization; and preferential policies such as the introduction of trade-in, giving great support from the sales level. But with the U.S. government rescue measures and the gradual withdrawal and further intensified competition in the automotive market, especially the United States with high unemployment and consumer confidence stalled, “three” is still the future of development path is less clear.
GM and Chrysler intent to return to the capital market through IPO, to obtain greater self-management space. It seemed like a good choice, but out of the government’s “asylum”, and how many investors will cast their vote of confidence. Latest news shows that GM has the scale of IPO’s proceeds from the previous plans 16 billion U.S. dollars shrunk to 8 to 10 billion U.S. dollars. “Both the U.S. Treasury or General Motors are very cautious on this. People on the current market and the global economic outlook still doubt.” There is not optimistic about the U.S. auto consultancy, finance future GM’s.
In addition to the uncertain capital markets, the key to success in determining the future of the Chinese market, “three” also has a lot to do. GM hopes to SAIC from China with a strategic partnership, but more or less criticism by the United States government; Ford is also increasing investment in the Chinese market, but always give a ” hindsight “feeling; Chrysler acquisition by Fiat, has basically lost the right to speak the Chinese market, even this much JEEP brand in China are domestic consumers, but also to look at the Philippines Yate’s face
Look at the technical level. Recently, U.S. President Barack Obama to support the GM and other U.S. auto companies to green vehicle development, a special trip to the U.S. auto manufacturing base in Michigan speech, and test drive GM’s new electric car Volt. GM plans to sell 45,000 in 2012 Volt. U.S. government plans by 2015 to 100 million electric vehicle traveling in the United States on all roads.
However, in the eyes of technical people, whether it is common Volt, or Ford PHEV, how many are marked with the Japanese brand of hybrid technology. In the United States, the “open” country, for each $ 7,500 electric cars available government grants and how many fall into the “Big Three” in the bag?
“The patient is alive. But now the patient is not robust enough to be out of the room.” U.S. auto industry consultant who has a cautious view of the “three” in the recovery stage.
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