How Do You “How To?”

“How to…” are two words that end up in search engines quite frequently. The Internet is 100 percent information transmission – someone has something to share, and others have things they want to gain. The how-to phenomenon exemplifies this dynamic like few other events can. People no longer have to go out to the store to get a book on car maintenance or pot roast recipes – they just hop online and grab the information for free.

Ah, but that’s not to say there’s no money in how-tos. How-to celebs like Kimberly Clayton Blaine and Michelle Phan have made substantial headway in the world of how-to videos, with their once quiet video sites gaining major cooperation from organizations like Lanc

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