That two meters square screen device is probably the most watched World Expo Swedish Museum exhibits the.

Want a full screen picture captured is not easy, because tourists stop in time before this piece of screen usually more than 5 minutes.

This is a similar to the street, “Lattice House” devices, large screen divided into 56 small “grid”, each box garden is world-renowned invention: the Nobel invented dynamite, the family usually live wrench Coca-Cola’s most famous streamlined glass, you can see the zipper, Metro Metro newspaper, Skype VoIP, Tetra Pak beverage packaging, IKEA launched in order to save transport space plane packing ……

Top of the screen, written in the Swedish Pavilion Exhibitors theme: Spirit of Innovation.

The small screen on which to accommodate the pride of Sweden’s international brand. As the land area of Sweden with 45 million square kilometers of Nordic countries, it has many strong industries and overseas renowned world-class brands: Volvo, represented by the automobile industry, represented by Tetra Pak packaging industry, with Ericsson on behalf of the communications industry and to Skype, the Internet industry and so on.

However, after 2000, Sweden is proud of these international brands face many crises, especially in the 2008 financial crisis, Sweden’s tradition of strong brands are a not a small blow.

2004’s “Innovation in Sweden” strategy, Sweden has a large brand in New Way provides a strategic blueprint.

This ambitious strategy put forward his vision: to build Europe’s most competitive, Sweden, the most diversified knowledge-based economy, and high-tech enterprises in pairs one of the most attractive.

In the “Innovation in Sweden,” the plan, the next Sweden’s international brand should appear on the front industry.

“Innovative Sweden” the specific practices that help the government in the emerging mining industry under an international brand, and clearly the role of government in which the. The usual mode of operation, the Government set up research funds, and investment business cooperation, the establishment of specific projects and then put the item where the different industry chain enterprises and research institutions together.

Take road safety, the “world-renowned Swedish Volvo car, now no longer the traditional strengths, we hope that through innovative mechanisms, in the intelligent vehicle safety performance, increased research efforts, while strengthening the industrial and academic research institutions. ”

In order to focus on strengths, the Swedish government intervened to establish a research fund to finance, brings together experts from across the industry chain. It is reported that government-funded research projects have been smart car SAFER glass infrared sensor in front of the car made such progress. “The Government of the intelligent vehicle safety research, is expected to nurture the next car out of Sweden in international brand.”

VINNOVA Swedish innovation system institutions report for 2009, so far, the Swedish government has invested 500 million euros to the key areas of strategic significance (strategically important areas), including traffic safety, wireless data communications, materials science six competitive strong industry.

VINNOVA from 2008 the Swedish government’s research and innovation in special funds received 27 million euros, in 2009 to 2012 to promote the various cutting-edge research projects.

Looking for new projects, while Sweden’s industry is gradually shifted focus from mere technology transfer to commercial development for the level of focus up, the entire value chain system solutions need to keep close to the market, not just concerned about the upstream firm .

Swedish packaging industry a reputation, both Tetra Pak aseptic packaging, or IKEA’s long-distance transport and convenient packaging, more and more reflect the intelligence component, the carbon emissions also have important implications. The medical field too. These are also set up an international brand new Swedish field. The birth of the new century’s international brands, brand ownership and traditional industries are not the same as the commercial path.

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