3 Pros of Sending Out Email Newsletters
An email newsletter is a terrific tool for building your business, your cause, or your group. Email is easy, and inexpensive. Here are three pros (there are almost no cons!) to help you decide to get started:
Email newsletters involve very low costs
How much do you pay for paper, envelopes, printing, and postage? If you are a small business on a tight budget, these can be significant. If you are a not-for-profit organization, you\’d like to use your funds for your cause, not for stamps, right? Spend your printing costs on a valuable brochure that you can use in all the right places, and use email to stay in frequent contact with buyers or members.
Once you\’ve taken the time to set up your email news (and it\’s not very much time) you can then insert new copy each month. So the chief cost is the cost of your time to write the copy. Your email service provider will also apply a minimum charge. You may decide to pay a designer for setting up your newsletter-but this is usually not necessary.
Email newsletters build your audience and grow your business-or your cause!
Email news is the best way to keep your customers or members thinking about you. it is \”permission-based\”-this means that readers have agreed to allow you into their inbox. They know they can unsubscribe, so they don\’t feel as though they are getting junk mail. Your email readers become-if they are not already-loyal fans who like to spread the word about you. They forward your newsletter to friends and business contacts alike. And email newsletters are easily shared on social media like Facebook and Twitter.
Email news inspires your readers to action. Reading your message right there at their computer, they can click on the link to your website, read all about you, or your special offer, or your upcoming fundraiser, and take action: donate funds, purchase an item, or learn more for future information. Loyal readers see you not as one more advertisement cluttering the mailbox, or the inbox, but as a valuable source of information.
Email newsletters are easy to produce.
The best, most efficient way to produce email news is by using an email service provider, easily found on line. The best providers have software that is easy to learn and easy to use. You do not have to be a programmer, to know HTML code, or to love staring at your computer for hours and hours. And the best providers have very strong customer support, too, so that you can easily get answers to your questions.
The largest amount of time goes to setting up a template for your newsletter. It\’s easy to apply your own colors, logo, and images to your template. And once that is done, your work each month is simply to write new copy and upload new photos. An image library makes it simple to include all kinds of visuals, even your own signature. Finally, you can track how many people are opening and reading your email newsletter, how many are clicking through to your website, and dozens of other valuable data.
Author Bio: Learn more about Jane at http://worddrivecommunications.com/index.htm. Subscribe to Jane\’s free monthly e-newsletter at http://tinyurl.com/2enrdqx for practical tips on communicating effectively with customers, clients, employees and the public. Visit Jane’s blog, “Marketing with Newsletters,” at ht
Category: Internet
Keywords: email newsletters, email news, benefits of email marketing,pros of email newsletters
