People diagnosed by medical professionals as “suffering” from conditions such as dementia, mentally illness, mentally retardation, autism, and other cognitive impairments, may on the surface, seem unable to comprehend communication from the outside world. This idea is especially disturbing for loved ones to accept. I feel this is a false assumption. When one is speaking […]
Hesitation is an emotion which overcomes any individual performing a task which he/she is not well experienced with. This feeling goes only with some acquaintance with the work and for some people who fail to gain confidence it continues for long periods. To ignore the fact that psychological barriers drive ones trading abilities, will highly […]
It’s no secret that we’ve evolved into a hyper-security obsessed society. While you may be in favor of or opposed to it, it presents many great publicity opportunities. I remember back to a few years after the World Trade Center attacks. I had just returned from speaking at a seminar in Las Vegas. I stayed […]
For many, many years I\’ve been the #1 authority on how anyone can get publicity for their product, service, business, cause or issue. Over the years I\’ve made some major predictions about the marketplace, the future of publicity and advertising, etc. I\’ve got another one right now. I predict – no I\’m certain – that […]
Got a good question from a subscriber. You should all be interested in both the question and the answer. Here it is: \”Paul, What is the best day and time to send out a press release? I\’m assuming that Monday and Friday would NOT be good days, and I am assuming that morning would be […]
One of the greatest benefits of publicity is one that\’s not often mentioned – the benefit of pre-selling you, your product, your service or whatever else you\’re offering. Let me give you the classic example I often mention at my talks around the country. Let\’s say you\’re a chiropractor. (You can easily replace chiropractor with […]
On one of the publicity coaching calls I had for my members, some excellent topics came up. One of them is the use of scare headlines to get the attention of reporters. We went into a lot of detail on the call, but it\’s well worth briefly addressing the issue here. A scare headline is […]
At a recent Go Pro Recruiting Mastery event put on by Eric Worre, an amazing keynote presentation was given by industry leader Nathan Ricks. This highlight from the presentation is something that you’ll want to share with your ENTIRE team and answers the often asked question, “Will network marketing continue to grow?” Network marketing will […]
Now that we are officially into 2014, it\’s time to start planning that Grand Canyon helicopter tour. To help you get started in the right direction, I wrote up the top 5 things you need to know. From Las Vegas The first tip is that helicopters from Las Vegas only fly to the West Rim. […]
Whether or not to hire a professional carpet cleaner could be the question on your mind. This article will help clear up some of the questions you may have. When you consider your carpets, you might be wondering whether you should hire a professional to clean them for you or if you should try doing […]
