A lot of people patiently awaited the arrival of the Apple iPhone and since its launch it has really proven to be worth the wait. Apple’s phone is famous for helping users make calls, listen to music and for being easily sync-able. The latest Apple iPhone has a thin, excellent looking design and also has […]

One thing that many good writers never understand is that writing to sell and writing an essay are not the same exercise. Sure, good essays need to be persuasive and well-written, but if they were written in the style of a sales letter, most readers would find them off-putting. Not surprisingly, the same can be […]

If you’re like most Internet marketers, you wouldn’t hire a copywriter for most of your projects–and for good reasons, too. First, you know that most of your projects are simply too small to bring in a high-powered copywriter and pay them $50-100 per page. And second, few others know your product and your market as […]

Let’s consider how you can go from your current writing skills to a master copywriter in only 30 days. Week #1: Focus on Basic Skills & Market Research For at least the first three days of week 1, focus only on basic skills. Take the grammar and style tests, figure out where you have weaknesses, […]

When it comes to writing, good grammar is the bare minimum. It is expected; and if you don’t have it, then many will dismiss your sales letter outright. And, yet, going from good grammar to perfect won’t be enough to change your sales letter conversion rate from 1% to 2%. Nor will a grammatically flawless […]

You should spend time testing and tracking your results. Without conducting proper tests and measuring the results, you will have no means of determining how your sales letter is truly performing. Tracking and testing is truly a simple process, but if you do it wrong, your results will be useless, so it is important that […]

When it comes to closing sales, few things are more important than retaining the readers’ interest. If your readers become bored early on by a lackluster sales letter, there’s almost nothing you can do to jolt them back to life. Instead, they will probably leave before they read even a quarter of your pitch. To […]

One common misunderstanding among new copywriters is that sub-headings aren’t important. They believe that all a good piece of copy requires is a strong headline, a compelling introduction, and a powerful call to action. In reality, this couldn’t be more incorrect. So why are sub-headings important? The short answer is that they allow readers to […]

An important part of closing the sale is using a powerful call to action. If you’re unfamiliar with the term, a call to action simply tells the reader to buy and to buy now. Unfortunately for many Internet marketers, their calls to action simply don’t get the job done. Whether they are too weak or […]

When it comes to copywriting, your primary objective should be to convert readers into buyers. If your conversion rate is 1%, then you should aim for 2%. And, if it’s 2%, then you should aim for 3%. Push yourself hard to improve your writing; and the results will pay off in consistently larger profit margins. […]