Search engine optimization is a sticky wicket, one that Google AdWords is intended to help address. Keywords long have been seen as an integral part of the SEO process, since search engines often select articles based on the prevalence or relevance of keywords present in the article. However, it’s also known that simply spamming keywords […]

People are a notoriously self-interested lot. They avoid activities that don’t benefit them, skip events that bore them and reject content that doesn’t interest them in some way. They aren’t going to go out of their way to read up on an article simply because it has all the information the author thinks is vital […]

“How to…” are two words that end up in search engines quite frequently. The Internet is 100 percent information transmission – someone has something to share, and others have things they want to gain. The how-to phenomenon exemplifies this dynamic like few other events can. People no longer have to go out to the store […]

Twitter’s strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn’t even require an install on a computer. […]

There is really no other way to say it: Sometimes the weirdest things become branding superstars. For example, begun as a trend on assorted forums and message boards, humorously captioned pictures of felines made $2 million in 2007. Yes, you heard that correctly! Pictures of cats in amusing poses with badly-mangled English captions in the […]

The principle known as the division of labor argues that when people have sufficient resources available, they begin to specialize in different tasks, allowing more complex and profitable work to be done. The industrial revolution was based on this principle – as machines were provided that reduced the number of farmhands needed to grow crops, […]

While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. Wheels are tremendous things, air conditioning is wonderful and everyone loves a comfortable seat, but simply having all three isn’t the same as having an automobile. The same holds true of an online branding […]

Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Fortunately, there are ways to separate each element, if some consideration is given to the […]

As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse. Penny […]

Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let’s clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn’t get it, the video doesn’t go […]