For anyone who is completely new to Internet marketing, the importance of finding ways to get Web site traffic has not yet dawned on them. Instead, they are mainly spending their time focusing on building a cool-looking site and maybe loading their products onto in. It is only when they have completed their masterpiece and […]

Human communication is a cornerstone of good business. While simple customer transactions are increasingly being carried out online without any human interaction, most behind-the-scenes business decisions today are still being made by two or more people communicating extensively. Of course, throughout history, most business meetings and conferences have been carried out via in-person meetings. But […]

The promise of making it big online is being fulfilled by a handful of big-name companies like eBay and Amazon. These “category killers” have learned how to dominate the Web medium in their chosen business areas. Aside from these and other wildly-successful household name online brands, many other companies selling online are still trying to […]

For anybody whose business depends upon a constant stream of new customers, the eternal question is: where do I find new customers on a limited operating budget? Of course, hiring a sales staff (for brick-and-mortar companies) or running an SEO or pay-per-click campaign (for online companies) are the traditional answers. But, these solutions cost money. […]

Affiliate marketing fills an important function in today’s marketing world: the ability for a third-party to represent multiple products created by other people and to earn a commission on them if they are sold. The affiliate model has three main components: the seller, the affiliate promoter, and the buyer. Of course, when the buyer can […]

The idea of having a web site that promotes your business automatically – eventually turning into a cash cow for you without much effort on your part – is an idea almost as old as the Internet itself. In fact, ever since businesspeople and entrepreneurs became aware of the amazing profit potential that the Internet […]

Web site design has been around now for almost two decades. While of course the designs themselves have gotten a lot more sophisticated-looking over time, what is even more significant in terms of advances in web site design that of our collective knowledge about how people behave on web sites. This body of knowledge – […]

Organizations such as businesses, educational institutions, nonprofits, and government entities today are increasingly finding themselves connected to a network of people spanning huge geographical distances. The Internet, air travel, and telecommunications are changing the landscape of business. Today, business can be conducted not only with those in our building or in our town, but literally […]

Microsoft Excel can be used in a lot of different ways. Among the most popular are storing data, doing mathematical calculations, and generating reports. If your work with Excel involves tracking the change of meaningful data such as business performance (revenue/profits/units sold), weather temperatures, or money spent over time, you will want to use Excel’s […]