Paper labels of various colors have been in existence for well over a century. These little advertisements for products were first brought to America by artists from Europe. This profession became known over time as lithography and is essentially the first art that is for commercial use. The goal of a good label is simple: […]

Track and trace technology relies on holograms to provide the bedrock for tackling the multi-billion counterfeiting industry. Manufacturers are finding that globalization, together with the insidious nature of the Internet, have provided counterfeiters and thieves with the ability to sell goods anywhere in the world – on street corners in India or your neighborhood. Counterfeiting […]

Bumper stickers, obviously, came into being after the advent of the automobile. However, we do know that bumper stickers did not exist on the earliest cars, such as the Ford Model T and Model A. This is because these cars did not have bumpers at all. However, the Ford Model A did add bumpers in […]

If you have a small business, you know how hard you have had to work to make it a success. When your business is celebrating a significant anniversary, such as its 10th or 25th, a great way to let your customers know about it is to print an embossed anniversary seal. A business anniversary is […]

Whether you just want fresher air, or whether you choose an air purifier for health reasons such as allergies or mold, buying the right air purifier can be an important long-term decision. You can choose from dozens of brands and hundreds of models. There are three basic types of air purifier technology: passive, active and […]

Russian cuisine has not made a major appearance in the United States yet. But it is something that is well worth exploring by visiting a Russian restaurant, with Russian friends, or traveling to Russia. Many Americans have heard about typical Russian foods, such as borscht, but they don’t really know what it is or have […]

Being a part of an organization that you care about means that you always want to know what’s going on in that organization – even if it’s a school you attended thirty years ago. Most people care about the institutions that they were once or are now a part of, whether it’s schools or social […]

We always like to go back and look at marketing ideas which have been around for a long time, even though they look like they were invented in the old days. We’ve talked about post cards on this site numerous times, and how this eighteenth century invention not only survives but thrives. Another anachronism that […]

Most flyers, you’ll have to admit, are pretty non-spectacular. It’s not that people don’t care about how they present their ideas; more likely, they just haven’t worked with professionals who can give them some basic tips that might help. We have always recommended getting help from professional printing folks even for something as simple as […]

Everyone likes going to conferences. It’s where you meet new people, and where you learn about new developments in your field. In fact, if there’s one thing you can say about business conferences it’s that the networking is probably just as important as the actual business part or instructional part; maybe in the long run […]