One of the biggest problems people have when they attempt to get publicity is getting to the point. On my publicity coaching calls, in my newsletter, in my private consultations I’m constantly stressing this. I actually cut people off if they can’t get to the point in 30 seconds or less. If right this minute […]
I want to get a little philosophical this time. I want to tie in the philosophy with our dog rescue work, your publicity campaigns and your desire to be successful. I’m a huge believer in the idea that things happen for a reason. Many times, though, we don’t understand the reason. For the past few […]
Well, you’ve probably read or heard the latest controversial stories on the news. First there’s the $14,000 dessert being sold in Sri Lanka. Then there’s the “study” that women don’t talk more than men. The “study” claims that both men and women say the same number of words each day. Finally, there’s the dating service […]
In the “old days” (before the Internet) when a customer of a business got bad service, there wasn’t a whole lot they could do. Sure, they could tell the story to a few friends, but that’s about it. Bring on the Internet and social media and we have a whole different story. Now, when people […]
I recently received a press release from someone who owns my publicity kit. He asked me to critique the release. The release was a disaster. It was a mess. It took me about 11 seconds to figure out the problem. In that one press release I saw the style of four different publicity “gurus” – […]
I’ll bet 99% of people think that a press release does the work in getting publicity for them. Dead wrong. Actually, press releases only do one thing – they open the door to the media. They get the attention of reporters, talk shows hosts, producers, etc. Once the press release does its job – once […]
As each day passes, publicity is becoming more important – in fact, mandatory – as a marketing tool. Used to be that publicity was an adjunct – the typical red-headed stepchild of marketing. All that changed in 2007 (read my earlier articles to find out why). So, if you’re not learning how to get and […]
If you are a college student looking for some great part-time income, the best place to begin your quest is right on college itself. Finding a source of great extra income on your college campus eliminates traveling time. It also can be an excellent way to use the academic and expert resources at your college […]
I’m back to work after spending 12 glorious days at the NY State Fair – a high point of every year for me. Before I left, I posted a message to my subscribers asking if they are a victor or a victim of this economic downturn. I got a lot of response to that email. […]
Only a very small percentage of people will be called up to the “big leagues”. Will you be one of them? Will you know how to recognize the call and how to act on it? Last night Mary and I got to talking about people who are doing good work in a particular area, be […]
