Visualize your site achieving top search engine results. Now imagine the wonder you would feel if your well-ranked website’s copy jumped off the screen, lodging itself in the mind of each site visitor, and unconsciously causing every one of them to take the action YOU want them to take. Think it’s rocket science? Think again. […]
“Spice up” is a good way to describe what’s called for in e-newsletters. Even more so than in print newsletters, the reader’s eye, on line, looks for variety, from words and white space to graphics and photos. Read here for five ways to make your company’s e-newsletter properly spicy and inviting. Colors In the old […]
Regardless of your product or service, and whether you are a giant corporation, a small business, or a not for profit group, your newsletter is just about your most powerful tool for engaging readers and building member or customer loyalty. Whether you are still mailing a hard copy newsletter, or have switched to e-newsletters, there […]
Metaphors are a double-edged sword. If it works, it can lend your piece an extra-special color; if it slips, it can destroy leave your meaning confusing and muddled. You’ve probably experienced it yourself. Some of the world’s most memorable speeches, after all, use metaphors that conjure a very vivid image in the audience’s mind. In […]
If you are thinking about starting up an employee newsletter, consider these tips. If you already have a newsletter, use them to review your current approach: Tip #1: Be clear about why you need an employee newsletter. For example: Have you gotten so big that people can no longer exchange information face to face? Has […]
When pressured to finish a piece of writing, writers tend to rely on their fall-back phrases – familiar verbal patterns that they’ve used many times over. Because of their close acquaintance with those words, they’re just easier to use when expressing ideas, especially compared to having to come up with an entirely new construction. This […]
Anyone can become a good writer if they really want to. Most talented writers came from ordinary individuals who do have a passion in writing. But every writer has different reasons why they choose to have a writing career. There is no problem about it since anyone can be one. If you choose to be […]
This has been everyone’s problem. Surely there are times where you want to speed up your writing so that you can complete your work on time. Not to mention all the pressures that you encounter while doing your task in writing. But how is it possible to write fast while avoiding any difficulties in writing? […]
Testimonials are just about the best marketing tools around. Here’s a summary of what they are, why and how to use them, and how to obtain them. What is a testimonial? A client testimonial is a positive personal statement by a client about their experience with your services or product. Merriam-Webster’s dictionary tells us that […]
How good are you in writing sentences? Ideas can be expressed completely in just a single sentence. Therefore, when it comes into writing, be sure that all of your sentences must contain a complete thought or idea which can stand alone to support your topic. In case you didn’t notice that every sentence can provide […]
