There is no doubting a franchise online is a great place to start when looking for a franchise to operate. A franchise online has low start up costs, very small ongoing fees (if any) and allows the operator the opportunity to operate a franchise online from the comfort of their home. However what are the […]
Search engine optimization is the process of choosing targeted keyword phrases related to a website, and ensuring that the website places well when those keyword phrases are part of a Web search. ON-PAGE OPTIMIZATION FACTORS: The Major Factors Are: Meta Tags, Header Tags, Text-body Tag and Alt Image Tags: 1- META TAGS: Meta Tags are […]
SEO has been dominating the web nowadays. You keep on hearing it when it comes to increasing the traffic towards your website. But, if you were being asked, do you know what the meaning of SEO is? In terms of writing, how does SEO and web content related? It may be complicated at your part […]
A common question I get asked is “How can I get my site listed in the google directory?”. The Google Directory is a directory of websites similar to many other directories – the Go Directory is an example. Adding your website to many directories is a good strategy for building up basic one way links […]
As many of you already know SEO or search engine optimisation has become so important in recent years especially with the advances and improvements in how search engines rank sites in their searches. Web designers especially now have a larger responsibility in creating web pages that are coded to standards and are search engine friendly. […]
Testing exists in many forms and in the world of SEO we use specialist tools to test theories and analyse the impact of change. We for example might want to test the impact of changing the position of the order button on a product page. New generation tools such as Google Optimizer allow us to […]
Fraudulent practices are not only visible in the real world, but can also be seen in internet marketing. Thousands of customers get duped everyday by clicking on to websites and paying heavily for them. There are thousand of businesses that make use of PPC to advertise their websites. This may seem very beneficial in the […]
The internet is a perfect medium for promoting your products and services without any geographical boundaries. The transmission of information is cheap and can be accomplished in real time. Website owners can easily market their products in a cost effective manner. Customers on the other hand can easily search for information and buy goods and […]
When people conduct a search on the Internet several things happen. The search engine must browse documents, information, and codes for matches then place them in order with the closest match placed first. The result is that users have the advantage of limiting what they must sort through to a few choices rather than the […]
There are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primarily on achieving the first of these two elements and therefore developing a website […]
