What is the reason that some people create a massive downline practically overnight, while others seem to take forever (or can’t build a downline at all)? Are some people just lucky?

Nope. It has nothing to do with luck. There is one major distinction between those who build a massive downline in record time and those who perpetually struggle to add each additional person into their business.

You can build your downline in record time by making one change: stop chasing people! You are probably thinking right now, “If I am not chasing people, how will I get them into my business?!”

The answer is this: POSITIONING. You have to position yourself as an expert — actually as THE expert in the area of what you’re selling. You want to be the “problem solver,” and the person who has the answers to your prospects biggest problems or biggest desires.

How do you do this? Put great content out there — Write articles and give real and quality content addressing the issues and problems that your product(s) and/or services solve. People will always naturally go to the person they feel is the top person in the field. They want to join up with the person they feel is the expert, not a “trainee.”

If you’re looking to build a massive downline, you need to focus on being efficient. The fastest way to make this happen is to have prospects chasing you…through effective marketing. When you can consistently show that you provide what prospects are seeking, then look out!

Think about what you would be looking for if there was a problem for which you were looking for a solution, or if you were looking to learn something. You want to go to the source! You want to go to the expert. Everyone does.

What you want to be the expert in is the SOLUTION your product or service provides, and not an expert in selling your business opportunity. While you do want to be very knowledgable about your business and the business opportunity, what really attracts leads to want to get in (and stay in) your business is that you can solve their problems. It’s all about a change in marketing mindset and about positioning.

If you position yourself as that expert to people, you will build your downline in record time because people will be coming to you and seeking you out. You will have established trust and reliability. People will naturally gravitate to you.

When that happens, you won’t have to chase people and convince them how good your opportunity is. You won’t have to do the “hard sell” anymore. Recruiting people and building your downline will become SO much easier and faster.

Think how great it would be to not rely on your “warm market” and bugging friends and family to get involved in your enterprise. Have people who really want what you have coming to YOU!

Author Bio: Terry Duff is a well respected home based business training specialist and business builder himself. He has grown several different home based business using the same “underground” techniques that he shares in his highly sought after free reports. To claim your free copy of “How To Create Your First 6 Figure Month In Network Marketing” head on over right now to http://www.RecruitFaster.com – To date, he has helped more than 100,000 home based business owners in more than 30 countries.

Category: Business
Keywords: mlm, network marketing, downline, leads, home based business, marketing, advice, tips, mlm leads