Since 2009, Hebei Province for the fur industry is a very difficult time: the EU Directive PFOS, the global financial crisis, the Russian market turmoil constantly in trouble at the same time, as the fur industry’s only community organizations, fur industry in Hebei Province associations appear weak cohesion, viability decreased and so on.

The face of difficulties, Hebei fur industry to stand up the pressure from all sides, multi-party efforts to engage in self-help, through the active operation of the association, support for the government sector, while using its own resources, relying on contributions out of survival mode, multiple approaches to better services for the industry; ensure product quality throughout the enterprise premise, lower production costs, and some engaged in OEM production or order, reduce the risk of survival.

Particularly timely to change the marketing strategy of many companies, a change of “only one outside, do not do domestic trade” tactics, turned in time to do the domestic market, reaches “a very strong, breaking another pole” effect.

Xinji: time “restructuring”, the rapid breakthrough.

Starting from July 2009, respectively Xinji organize enterprises to Beijing, Tianjin, Shijiazhuang and other surrounding cities, as well as some medium-sized cities in the Northwest study, prepared to set up a number of shops, boutiques, efforts to expand the domestic market. Also actively participated in major international exhibitions for the local docking. November 1 last year, Deputy Mayor Wang Tieren Xinji Xinji led trade missions to Foshan, Guangdong, Heshan and Jiangmen visit to discuss cooperation, businesses have had a productive session.

It is understood that the Russian fur market has now improved symptoms, left Xinji business directly or indirectly found a place to live and continue to do business and return to the majority of domestic customers are also fought in the domestic market, initial results. According to rough statistics, sales in the city of Xinji leather business is about more than three times in 2008, which nearly lost the right to speak the domestic market Xinji leather leather industry, is a very powerful shot in the arm.

In 2009, the leather industry has Xinji 1148 enterprises, employing 8 million people, the production of leather (sheep equivalent) 39.3 million, and production all kinds of leather costume 4.1 million, and production leather 28 million (sets of) items,, 3.8 million pairs of shoes, the whole industry realized sales income of 8.6 billion, taxes of 143.7 million yuan, 212.24 million U.S. dollars export, up 41.71 percent.

Shang Village: look inside the TV, domestic self-help.

Village Suning fur clothing industry is still more externally-oriented, but the last two years in exports, many companies have turned to look at the domestic market, start with the product for the Chinese market, and received good results. In particular, is still located in the village of Suning’s “Fur Capital Mall”, as many domestic enterprises to domestic market, fur garment, fur garment known as a domestic distribution center, related businesses across the country last year to settle the sudden increase of this.

“Up to now, including 28 stores, including self-employed, the occupancy has reached more than a hundred businesses, the number is almost 2 times the previous two years. Since 2006 management has been developing steadily, even in the face of financial turmoil, gray customs clearance, tariff adjustments, and many other negative factors, many outside frequency trap fur garment manufacturers survive in times of crisis, “Fur City” is still running smooth.

January-December 2009, Suning fur industry was 6.44 billion yuan of industrial output value, an increase of 11% over last year, total amount of 621.88 million yuan in profits and taxes, and a 12% increase over the same period last year. Which realized a total profit of 575.58 million yuan, up 12% over the same period last year. Total exports of 75.32 million U.S. dollars to complete, and up 67% over the same period last year. County yield fur products, fur apparel production from January to December to complete 2.47 million, up 15% over the same period last year, leather garments, 1.15 million, up 3.5% over the same period last year, fur bed, 484,000, than the same period last year 10%.

Camp: pluralism, activate the market.

Daying Town in Hebei Province and the Chinese fur industry, fur the birthplace of culture, is the famous “hometown of fur,” but the last two years by international and domestic markets, hundreds of merchants doing business in Russia suffered heavy losses and come back to his hometown to find opportunities.

October 2009, in support of the relevant departments and organizations, large business organizations, Camp fur business into the provincial capital of Shijiazhuang, the provincial People’s Hall in 2009, Shijiazhuang? Camp fur apparel trade fair, not only for fur traders to expand domestic open up the domestic market opened up a new way, but also on the entire fur industry Zaoqiang out of the economic crisis, maintain a healthy and stable development, industrial upgrading and optimization play an important role, attracting tens of thousands of customers come to choose purchase.

In addition, some business-related products, shopping malls fur dealers who heard about this visit, and reached a preliminary cooperation intention. According to statistics, just 3 days, fairs serve a customer 200,000 people total, the direct sales of 1,180 million, set a major direct marketing activities in business confidence in the domestic market businesses Rebel.

Yangyuan: multiple times, the overall development.

Due to the international financial crisis and Russia’s most concentrated Chinese business market suddenly turn off, to rely on export-oriented Yangyuan County a serious impact fur industry, more than 30 Russian fur traders in the face of clothing sales difficulties associated Yangyuan County also export companies affected. For the status quo, the county to seize the opportunity of expanding domestic demand, timely adjustment of market distribution, Yangyuan County has also organized the famous north of the county dollars, the North Wyman, Hua Yi, Wei planes such as 50 brand manufacturers develop fur production of fur garments, fur and fur accessories such as woven goods, and let the past in Russia, the United States, Japan, Korea and other countries selling brand transition main attack the domestic market, domestic fur production and distribution of invitation to stay fur big market.

Same time, through to the original fur products around the Xuan Zhuanyang price advantage, technological advantage, location advantage and superior investment tax relief, so stay fur traders rapidly growing large market. They not only developed the concept for Chinese aesthetic fur suit, fur jacket new products, but also developed a cape, collar and other pendants, brooches, belts and other accessories, as well as gloves, shoe covers, car seat, bag and other useful items , in particular within the tapestry room, sitting blanket, sofa and other ancillary products to become the new darling of the market.

To meet the requirements of domestic demand, they also introduced a series of fur industry to encourage and support measures and incentives, set up a SME credit guarantee companies. It is understood that for 2009 alone, Yangyuan County to open the fur in China reached more than 30 clothing stores, sales in the international fur industry, where the market was extremely depressed, easing pressure on the county sales of fur garments.

Associations: the transformation and upgrading to improve public trust.In 2009, the Fur Industry Association of Hebei Province, there is not exceptionally difficult year. As the only service in the fur industry in Hebei Province of community organizations, Fur Industry Association of Hebei Province was established in 2006, set up after they committed to promoting growth and progress, has organized the “China (Laoting) Fur Industry Summit,” ” 100 field technical services to the grassroots “campaign for the plight of the province fur industry, but also has a letter to the relevant departments and the government, and actively coordinate the development process in the industry, the problems arise. In 2009 is difficult to ensure the basic survival of the case, has organized the “2009 special exhibition to support the exchange industry,” “Seventh wild boar industry (Zibo) Forum” and other activities to address the basic survival.

Fur Industry Association of Hebei Province Jin Guoqing head introduced in 2010, the association’s focus is “to upgrade and expand its influence and improve public trust,” the year of transformation of continuous improvement of the management system within the Secretariat to strengthen the Secretariat of hematopoietic function, gradually out of economic difficulties, so that the staff have a better play to their capabilities without the worry of the soft environment. “Upgrade” is cultured by the major service sectors to serve the processing and marketing sectors.

“To expand its influence” is this year’s Association for general use the opportunity as much as possible to the elite counterparts, focusing on the development of regional integration in, change the association is not entirely geographical representation, level representatives of the imperfect, some of the leadership of executive director or individual involved in Association work of the association is not active, industry as a whole and strong awareness of the problem. “Improving public trust” is to enhance and direct provincial departments, local governments, local associations, market and leading enterprises contact and communication, so that a more representative and trade association work common.

To this end, the association responsible for the “2009 Report of Hebei fur industry,” “fur market in Hebei Province and the distribution of rational division of labor”, “Hebei fur industry, the difficulty to maintain the country’s leading and Strategies” and three research topics ( have been included in the “2010 Survey of Hebei Province Association 100 issues for implementation of projects”), Hebei fur from the theory to solve the bottleneck of industrial development.

In order to better serve its members, service industry, the Association will organize the “First Hebei International Fur Fashion Fair,” “the first in Hebei Fur, Leather Market Development Forum” (has been included in the Association of Hebei Province in 2010 “100 implementation of projects of economic activity “) and other economic activities. “First of Hebei (International) Fur Fashion Festival” Integration of the province for the fur resources, reduce waste, and open up new markets are very positive.

“First of Hebei Fur, Leather Market Development Forum” is the association since the establishment of the first integration of fur resources in the province to change the province fur, leather market, conflicts, vicious competition, the meeting will enable us clear thinking and the development of market positioning, the formation of mutual promotion and common development of the situation around the country, “princes” of the development is also a promotion.

Fur Industry Association of Hebei Province will be carried out throughout the year, “Zhao fur classroom” activities, organization of 100 field training, feeding backward to change the traditional way, to change the Hebei “Fur sales Heights, breeding management, depression,” the situation, to farms, farmers recommend a number of reputable and reliable quality of feed, veterinary drugs and other fur animals, special products, to gradually change the special market for fur animals in our province, “scattered, chaotic, complex” situation, fur animal breeding to improve the level of the province.

Jin Guoqing that when God closed the door to our development, we only rely on their strength, for their own progress window open! Because of the way in the development of the difficulties we encountered, we will and industry, together forge ahead!

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