At any convention, your trade show displays must grab the attention of all the attendees in the room so they will flock to see what all the excitement is about. You can contract with a restaurant to offer free samples of food. The restaurant might be willing to do this for free in exchange for the publicity that this will garner. This means that you will share your contacts with the restaurant in exchange for the free food.

Offer free gifts and samples to the attendees. Have pens, pencils and novelty candy printed up with your name on it. Offer your samples in a large bag with your logo on it. Trade show attendees need bags to hold all of their materials. Make sure that your bag is the roomiest one in the room. That way, all the other bags will get stuffed into your bag, and your logo will be the one showing.

Have an interactive segment to your display. Perhaps you can use a computer game or a karaoke machine or an entertainer such as a magician. Make sure that this segment relates to your business. For example, the karaoke machine can play only songs related to your industry. If it is fun, everyone in the room will be talking about your booth, and all the prospects will flock to see what you have going on.

Use music and video. You can loop a powerpoint presentation to play on a screen at your booth so that prospects who are standing in line can become informed while they are waiting. You can also stream Facebook and twitter updates on the screen so everyone in the room can see your updates live. Make sure to capture their responses on the screen as well. People love to see their own names advertised. Make sure to have some of your own behind-the-scenes people commenting as well.

Have greeters to shake hands and speak to everyone. It is important in this computer age that you remember the personal touch. This makes a huge difference for a lot of customers. Many people don\’t want to just be another entry in your contact manager, opening themselves up to ruthless marketing. Eye contact and a handshake still make an enormous difference.

Have a drawing with a substantial prize giveaway. You will collect business cards that you can then use for follow-up marketing. The value in this will far surpass the value of the gift that you will donate. Send a thank-you note to each participant for visiting your booth. This personal touch can make the difference for prospects who haven\’t yet made a decision.

Be ready to sign up customers immediately. Don\’t make an appointment for next week. The prospects might change their mind. Have all contracts and materials ready to be signed on the spot.

Have several levels of offers so that an unsure prospect can start small. If a potential customer is forced to make a big decision, the answer will almost certainly be no. However, if you offer different plan levels, those on the fence might be more willing to give your company a try.

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Category: Business
Keywords: Business, Society, shopping, Trade Show, Displays, Shopping, design, marketing, customers, art