Author "Scott Bywater" Page

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Can You Bust Through Your Personal 4-Minute Mile?

I am sure you have heard of the Four Minute Mile and the story behind it. Everyone thought it was impossible until Roger Bannister made the breakthrough. Since then it has been broken over and over again and is now the standard for all professional middle distance runners. In fact, over the past 50 years […]

Copywriting Secrets From Michael Buble

Recently, on the suggestion of my wife and a friend of hers I was ‘dragged along’ to a Michael Buble concert. Well, actually… I bought the tickets. But only because I love my wife so much – and knew she’d be thrilled. Anyway, the concert was scheduled for a Saturday night on the forecourt of […]

Are You a Marketing Hunter Or a Marketing Farmer?

You wake up in the morning, gather your weapons and head out to combat. Some days you come back with a boar, other days your family goes hungry. The pressure is on you every single day to make the ‘catch’. It’s a battle. Now imagine yourself as a farmer… You plant your seeds and wait […]

Running From the Hungry Lion

Every morning in Africa, a gazelle wakes up knowing it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up knowing it must outwit and outrun (at least) the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a […]

Quack Like an Eagle

All of those motivational plaques you see on the walls of corporate offices tell us we should soar like an eagle. But I reckon we should all start quacking like eagles instead. What do I Mean by That? Over the years, I’ve met with hundreds of business owners. And it’s very unusual to meet someone […]

8 Marketing Tips For Thriving in the Recession

If you turn on your television, open up the newspaper, listen to the radio or browse some of the major news site – the dreaded “R” word (recession) is almost certain to be crammed down your throat! So what are you doing about it? Have you stopped spending… stopped moving forward… because you’re convinced that […]

Is Life Like a Box of Chocolates?

Every day, I like to take an hour off and go for a swim. It kind of breaks the day up a little and since I start at around 6 am, it’s some great recovery time. Plus, I don’t think many people realise just how good the salt water actually is for us. Not to […]

The Druggie and the Con Man

Life can be pretty funny sometimes. For instance, there are two people I have loved most in my life who when they first met me… One thought I was a con man. The other thought I was a druggie. Let me explain… I first met a very dear friend of mine at a SWAP networking […]

Razor Blades and the Marketing Slippery Slide

When people are ready to take the next step with you, it is always a big mistake to put anything in the way of them doing so. Instead, you want to make your marketing process like a slippery slide which makes it virtually impossible to stop buying once you hop on. But all too often, […]

Stop Playing Violins For Buffalos

When I was growing up, we travelled around a bit. And between the ages of about 8 and 12 I lived in a little area called Nhullunbuy or Gove. It was on the coast, near Darwin. Probably about an hour or so flight from memory. Anyway, Gove was crocodile, buffalo and box jellyfish territory. About […]