If you’ve been paying attention to your website traffic, you might have noticed a significant dip in the number of visitors coming to your website by searching longtail keywords. (Longtail keywords are search terms that have more than 3 words in the phrase. “Marketing” is a keyword. “Indianapolis Small Business Marketing Consultant” is a longtail […]

After spending tens of thousands of dollars building my third website with a ‘top’ web designer and being unhappy with the results, I finally took the time to study SEO and website optimization. I read several books on search engine optimization, including The Art of SEO (by Stephen Spencer and team) to understand the basics, […]

The popularity of social media sites has been increasing exponentially for the last few years and the addition of this new media has changed the way people look for information on the internet and how they communicate with others. For instance, sites like Digg and StumbleUpon have caused a shift in the way people look […]

The internet abounds in articles, e-books and white pages written on the efficacy of Twitter in marketing your business in other words, there is a lot of content that screams out the fact that you can improve your b8sjesd with the help of this social networking site but if you are a social networking virgin […]

There is no dearth of people who have dabbled into the prospects of self employment but just because you own a business is no reason to give yourself a pat on the back. Today, its well known fact that if you have business you also need to have a presence online; regardless of the products […]

If you are seasoned web mater with impressive search engine optimization experience, you will probably know that creating back links to your site is one of the most effective ways to improve search engine ranking. Google has always been very clear and open about discussing the importance of back links in their algorithm; as a […]

So what does site conversion have to do with anything, why should anybody think about this esoteric topic? The answer is very simple because this is the metric that tells you how much money you are going to rake in; site conversion is a technical term to define the number of people who go from […]

There is some amount of ambiguity on what generates income in an online venture; if you have a site that simply offers information about you4 brick and mortar business with no provisions for customers to buy your products or services online ; just driving traffic to your site will be adequate but if you are […]

SEO is fast becoming the premiere marketing tool of many businesses and in my opinion, will be the main marketing tool overall. The power of advertising on TV and via billboards can’t be beat easily though, but with the growing number of people with access to the Internet, it is by no means a stretch […]

If you haven’t already cashed in on the immense potential of social marketing to further your business interests, you are losing out on a lot of potential customer and future profits. While some business men realized the impact that social networking sites could have on their business; some others are still in denial; but all […]