They call them footloose industries – those companies that operate in a virtual world and are thus free to locate wherever they choose. That, at least is the theory. However, increasingly local companies are finding it best to use those companies located closest to them. For example, if you are a company in Chelmsford looking for web design, Essex would be the main catchment area. Here’s why.

Theoretically at least the geographical location of any business should not be a factor. With the arrival of high tech communications and high speed broadband it should be possible to simply do business with companies positioned on the other side of the globe. The arrival of technologies such as teleconferencing mean Viagra Professional you can talk face to face with anyone in the world.

This idea applies most closely to high tech industries such as web design. Essex has long been a hive of activity in this area and it’s easy to see why. The county is located close to London, there is a vibrant business climate all around. They are at the hub of the action.

These are all traditional factors to take into consideration when looking to position your business. However, why do they still apply to a company offering a high tech service that can in theory at least be conducted entirely within the virtual world? Why does the locality matter so much to these so called footloose businesses.

The answer to that lies in personal contact. A company offering web design in Essex is ideally placed to meet the needs of those businesses in the surrounding area because it can offer a much more detailed and personal level of attention. Despite all our technological developments we still crave one on one attention. There is no substitute for being able to sit face to face with another person and describe services directly to them. That way you can gain a much better idea of what services they need and how you can help improve their business.

So for web design Essex is the place to go – at least if you’re a local business yourself.

It just goes to show that even in a world of seemingly limitless technological development, traditional methods still play a crucial role in business. While it is possible to communicate directly with someone on the other side of the world there is still nothing better than being able to sit in the same room and shake their hand. The world turns, but people remain the same.

Author Bio: Dominic Donaldson is a freelance journalist. Find out more about Web Design Essex and the services offered from Elan Creative Marketing.

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