Using Social Media for Recruitment, Retention, and Branding

The idea of recruiting is to find that perfect person at the right time. Rationally, it usually means evaluating one person is never enough. You want to enjoy all the assorted resources to find that ideal candidate.

Social networking sites aren’t exempt either. Each site has its own distinctive audience. You must study that demographic when coming to a final decision about which technique you’ll use for your recruiting methods.

It doesn’t matter what type of technique you choose, there are fundamental principles of using social networking that you must know for your recruiting efforts. Here are some ideas to think about:

Your online presence must mirror who you are

Presenting a nice avatar, concise bio and relevant contact information increases the chance of people connecting with you. Make sure you organize all of your social networking profiles to show prospects a better idea of what you’re about. It’s all about being a human being, humans connecting with humans, not logos. You must connect with as many people as possible because you never know who will refer or possibly connect with you.

Time is of the essence

A major factor with any successful social media site is participation. This is fundamental if you plan on using social sites for your recruiting efforts. Although mobile apps will help your cause, it will take time to build a solid community. To better your abilities, ask people what sites they prefer and study your competition.

Customize your approach

There will come a time when you have to meet people you don’t know and participate in the conversation. I find it really simple. All you have to do is listen and learn from the conversations, and jump Cialis Professional in when it feels right. If you’re talking to a single person, customize your approach – take the time to really know the other person and be respectful.

Stay true

The point is to see the real candidate and the way to accomplish that, you have to be real as well. Remember it’s not all about the techniques it’s all about the connection itself. So you must not be afraid to show your true colors. But more importantly, when you show who you really are and stay true to that no matter what, you’ll bring in all the right people that are perfect for you.

Share stories

Sharing stories and all the latest news can build a repertoire of small talk, which will lead to something bigger. Before all the social networking sites popped up, I used to read online newsgroups. Now, I spend the same amount of time on Facebook and LinkedIn. It’s still very important to mingle with others.

I use Twitter for personal stuff and forming connections. It’s mostly about work, products, chatting with friends and associates, and I usually tweet about a couple hobbies to mix it up. I try to treat Twitter as the casual party talk to understand what’s going on in other communities.

Focus on character

If a friend asks you a question via Facebook, try to find a way to reply, even if it’s time consuming. The point is to create character. I try to use social sites to recruit character and not routine resume information. Research all of the prospects connected to your area and see if they are participating, or just lurking. If they’re active online, the odds are in your favor to have them working for you. The point is to understand that social sites help you to interact with your audience (clients, partners, prospects) on the same level with international companies you’re competing with.

The single most important thing you have is time. This is what it’s all about. You must use social networking sites to heighten No prescription cialis your ability to create, grow, and establish your network in less time. If you want value, you have to add value.

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