The emergence of SEO consultants is a relatively new phenomenon. These professionals were virtually unheard of just a decade ago. Today, SEO consulting services are commonplace. Chances are, if you have a website or e-based business, you’ll require the services of an SEO consultant at least once.

SEO (Search Engine Optimization) is the art and science of making a web page “search engine friendly”. Doing this ensures that a web page or website is able to be read by search engine “robots” or “spiders”.

It also ensures that the page gets indexed under the correct search terms in the engine’s data base. The ultimate goal is to try to boost a website’s rankings to the top of the first page of search returns.

The web page URLs that are generated in response to an Internet user’s keyword query are known as “organic” results. “Organic” means that they have been generated “objectively” based on the search engine’s algorithms. They cannot, in other words, be paid for.

A majority of Internet users trust the organic results more than the pay-per-click Tadalis SX returns, which often appear in the margins of the same page.

Internet users want a genuine Web experience. They perceive organic results as more genuine and objective. Therefore, users are more likely to click on the organic results than the pay-per-click returns.

Naturally, most users are not going to venture past the first page of search results. They perceive that the websites listed on pages subsequent to the first will not be as relevant.

Users, as a rule, will click only on one of the first three URLs on the results page 90 percent of the time. Therefore, a web page that does not fall into one of the first three results will not receive very much traffic from the search engines.

An SEO consultant is someone who is very familiar with how search engines work. They have a thorough understanding of what it takes to get a web page to rank well.

SEO consulting services are usually able to provide a number of different services to clients. Some of these may include:

* Providing optimized text. A number of different factors and web design elements help robots or spiders determine the main topic of a particular web page. Text is, by far, the most crucial element.

Spiders/robots cannot scan certain web page elements, like pictures and some types of files. It mainly scans text. It takes a majority of its clues about a website’s content from the text on its pages.

An SEO consulting service works with a website owner to create text that is easily scanned by spiders/robots. They are able to provide new text or tweak existing text so that it is “optimized” for this function. It makes the page more likely to be indexed under the correct keywords.

* Managing Pay-Per-Click advertising. A good website marketing strategy should never rely on pay-per-click advertising alone to garner search engine traffic. Pay-per-click ads, in fact, do not affect a website’s or web page’s organic rankings one way or the other.

However, pay-per-click advertising is still an important part of marketing a website and driving quality traffic to it. An SEO consulting service helps clients set up appropriate paid ads on the various search engines. Some SEO consultants also work with other paid advertising entities; like social network and affiliate marketing advertisers.

* Keyword analysis/generation. These companies work with clients to choose keywords that are most likely to generate quality hits. They often use tools like keyword generators and make recommendations based on their findings.

* Link generation. Planting links all over the Internet is another important part of a good marketing campaign. A professional SEO consultant will locate appropriate places to drop inbound links.

They may also be able to assist in article marketing. This is one of the most effective link generation methods on the Web. They will recommend keywords to use in articles bound for mass distribution. They may even be able to provide and/or distribute the articles for you.

It’s advisable to shop around for a professional SEO consultant, as you would do with any other product/service. SEO consulting services are not all the same. Many, in fact, provide very different services and marketing packages. Decide what you need and then shop accordingly.

Author Bio: Brian Greenberg is an expert provider of affordable SEO services to drive targeted traffic to websites. Learn more about his SEO consulting services here.

Category: Internet Marketing/Search Engine Marketing
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