With all the intense competition out there fighting over Google rankings and specific traffic generating keywords it’s important to stay ahead of the game. Whether you’ve been running a website for the past 5 years or have just acquired your first domain name the following tips will help you increase your traffic flow.

Indexing your website

This may seem fairly obvious to some, but if you don’t index your website with Google or any other important search engine, then there is little chance your website will see high volumes of traffic. It takes less than a minute to do and should be one of the first steps you take once your website is complete.

Submitting your website to directories

Directories are designed to hold an inventory of websites under different categories so that when an end user has a particular query, he/she can find which service will be of most use to them. Directories are useful in the sense that they offer targeted traffic to your site and are a cost effective method of advertising your website with minimum fuss.

Creating relevant and appealing content

There is little point in having a pretty and well designed website if the content on it doesn’t match. Content is the main reason that people will visit your website; if there is no or little content then there is little point for anyone to visit your site. It is important to have up to date and relevant content that will inform users and answer the original query that brought them onto your site in the first place. Once you have good content the next phase is spreading that content either through article submissions, press releases or blogging.

Creating backlinks

Backlinks have two important functions: to generate leads to your website from other websites and for search engines to determine the significance of your website. Both of these factors are important if you want to increase traffic to your page and make sure that your website ranks high up in the SERP’s (Search Engine Results Page). You have 3 main options available when it comes to gaining backlinks: you can pay for them, trade links for them or write interesting and relevant content that can be distributed on article and social bookmarking websites. With whichever option you choose, remember that it is not quantity but quality that counts when concerning link building. Look for websites that have a high page rank and lots of traffic flowing through.

The importance of keywords

One of the most important areas of SEO and also one of the most overlooked are keywords. Once you have your site up and running it is important to carefully select which keywords are the most relevant to your website. After all most of your traffic will be coming through search engines so it’s vital your website displays the exact keywords to what you are offering so your potential customers will have no trouble finding your in the SERP’s. It is also equally important not to keyword spam as this may end up in your website being penalised.

Author Bio: Latitude is one of the largest and longest-established digital marketing agencies in the UK, with expertise in SEO, PPC, Kamagra Soft display advertising, social media, conversion analytics and affiliate marketing. Original article is here.

Category: Internet Marketing/Search Engine Marketing
Keywords: latitude, SEO, PPC, affiliate marketing, display advertising, conversion analytics, social media