Facebook said recently, Facebook plans to expand the Russian Internet market, and with the local wireless operators cooperation into mobile devices field. Facebook said the company in Russia are not confined to orientation of social networking site.

As the world’s biggest social networking sites, with more than 5 billion currently Facebook users. But in some areas and countries Facebook hasn’t occupy the dominant. In Japan, Facebook ranking has not pushed the top three. In Brazil and China’s two most popular country, Facebook encounter more drag.

Although the native Russian social networking websites in their very popular, but analysis says the prospect of more in Russia Facebook is valued. According to a market research company comScore made statistics, Facebook officially launched in April Russian version website, currently ranked just for the 5th Facebook bits. But comScore pointed out that Facebook has been developing most dramatically. From January to August, Facebook users reaches 4.5 million, Russia has increased 376%.

Facebook still with Russia and wireless operators OAO Beeline TeleSystems have reached a cooperation agreement, Mobile phone users can access Facebook Mobile version of the site.

In order to overcome the barrier of language, Facebook allows users to hard to translate the function of translation proposed suggestion, and allows users to these proposals to be voted. Facebook international development department and Europe made wen (Nashville, Javier Olivan), “said Russian is a very complicated language, so we allow users to translating interface, so can more accord with complex Russian grammar.”

Other Internet giants such as Google in the Russian market are hard to gain a firm foothold. Zack sulzberger in October 17 at Stanford university the campaign says if Facebook can successful penetration, then Facebook Russian market in China will be able to copy the same success mode, the latter owns the largest number of Internet users.

The russians on social networking sites rely on makes it an ideal experimental plot. According to data show that the average comScore Russian Internet users monthly on social networking sites stay time for 9.8 hours, equivalent to the global average of two times more.

Analysis of climate condition because Russia said Russia Internet users particularly interested in social networking websites. Russian winter for 6 months, which made the people would rather stay indoors via Internet in social activities. Another reason is that Russia and sparsely populated, with many areas is not perfect, especially the infrastructure in the arctic MaErManSiKe (Murmansk) and other cities.

In addition, Russia has been relying on informal information tradition. Russian technology industry wind investment in his ace delio freeman Dyson Esther Dyson) (, “said in Russia, people usually don’t rely on public system, and the traditional depend more on relationships.” Freeman dyson explain, in Russia such countries, people are willing to through interpersonal relationship network to get necessary information. Interpersonal relationship network of People’s Daily life all aspects which plays an important role.

Russian life magazine Afisha editor-in-chief Elmer jas kalla west cheek (Krasilshchik Ilya, said through Internet users can express themselves wish to express any view. Afisha website is the earliest adopts Facebook social plugin “Like” one of the Russian website. This feature allow users to share what they like Internet content.

At present in the Russian market presence of many different versions of social networking websites. Among them Odnoklassniki. Ru is an imitation of the Classmates. Com social networking websites, its users reached seventeen million. This website appealing is older and about surfing the Internet users don’t quite understand. The website has become each age users are favorite dating site. Moi Miz is a similar to the social networking websites, subscribers MySpace 200 million.

In the Russian social networking market, VKontakte is market leader. Russia investment group E-mail with the website most j ru equity, and E-mail. Ru is also one of the shareholders Facebook.

VKontakte subscribers has reached the 2800 million, and is established by Facebook influence. But VKontakte has been influenced by music, movies and other piracy free content and controversial.

Although E-mail. Ru deny the website exists such behavior, but the company recently listed in London to submit documents suggest that, this website is currently deal with dozens of litigation. Facebook international development department supervisor ollie wen says Facebook “does not violate any agreement content”.

Odnoklassniki. Ru targeted ages slants big users, and VKontakte is attracts most young middle and lower Russia users. Contrast Russia local rivals, Facebook target audience is aimed at city users. Facebook users most Russian richer and love travel, with international diversity, have a foreign friend, and lived in Moscow and st Petersburg the two cities.

September Facebook in Russia held the first developers conference. This meeting has greatly improved the Facebook the country influence. The developers conference attracted many Russian Internet investors. Many developers, is hoping his Facebook application directly into source of income.

Russian Internet experts Anton noble XiKe (Anton Nossik), said the Russian Google Facebook and web sites have attracted the russians “internationalization”, the man’s view, but not limited to local focuses world.

But analysis says that because the Facebook Russia subscribers growth, the site also should expand its user market, not only confined to the elite.

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