Fjallraven Uses 2011 Spring And Summer Apparel Collection To Further Environment Causes

(X25R2348)This year for the 2011 Spring and Summer season Fjallraven is offering a special limited edition white version of their Kanken rucksack promoting their campaign “Save The Arctic Fox”. The “Save The Arctic Fox” logo is stitched on the front pocket of the white Kanken Bag.

Fjallraven is named after the Arctic Fox and when translated in Swedish it literally means “Arctic Fox”. For nearly 20 years Fjallraven has remained loyal in their persuit in preventing the extinction of their namesake. The company started off in a small basement and is now known on a near global scale. This has not clouded the vision of the founders of the apparel manufacturer.

Even though the scale of operations has expanded, Fjallraven still mantains true to its fundamental idea of offering functional equipment; such as their Kanken Backpack, that allows for more and more comfortable journeys into the outdoors.

As outdoor people, time in the outdoors is what quality time means, and a portable backpack such as the Kanken Bag allows us the freedom to further our pursuit of quality of time. The Fjallraven daypack debuted in 1978 and its classic design continues to gain popularity.

The Fjallraven Kanken Bag may have a simple design but this company believes in continuous innovation. They pay attention to the finest details when it comes not only to their Kanken Bags but all of their products.

The Fjallraven Kanken Bag has two large padded straps that make it easy to carry and comfortable to wear for extended periods of time, like during a long hike. There is one large main compartment in the bag that is 15 inches tall, 10 inches wide, and has a depth of 5 and a half inches. As you can tell you have plenty of room to fit your belongings in this backpack.

The Fjallraven Kanken also has a zip pocket on the front and two side zip pockets for smaller items. Hikers and professionals agree its ideal for day time use or short camping trips. The Kanken Bag is simply constructed with an emphasis on durability. Not to mention its waterproof. If you do get caught in some rain while outside with your bag it is comforting to know that your valuables will not get wet.

The Fjallraven Kanken Bag is made out of a material called vinylon. Vinylon was invented in Japan in the 1950’s and it is now used worldwide. Vinylon fiber is usually used in fishing, agricultural and for industrial uses. This is because vinylon is light weight but durable. Fjallraven uses vinylon in their Kanken Bags because it is also resistant to weathering.

It wasn’t to long ago that wooden frames were used for backpacks. Fjallraven brings a problem solving approach to all challenges we face for freedom of movement just like the early pioneers of backpacks did. The company continues to improve their Kanken backpack by decreasing its constraints on mobility, improving the materials its made out of, so people like you can continue the freedom of a life outdoors.

Author Bio: Find out more about the NEW Fjallraven Bag line at:
http://www.UrbanExcess.com/c-1393-fjallraven-bags.aspx

For more urban clothing and apparel:
http://www.UrbanExcess.com

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