Are you having trouble looking for unique marketing gifts for your company? Are you tired of the traditional gifts to give to clients and new customers?

With the competitive world that we have, majority of business enterprises want to find an effective marketing strategy to establish a niche and to promote their product and services to new and existing clients. With the onset of economic crisis and the stiff competition between companies, they find it difficult to attract new customers and establish a niche in their target market.

What is marketing gifts?

Marketing gifts are promotional items given to new and existing customers for the promotion of new products and services. Companies used this type of marketing strategy because they know that consumers love to receive free gifts from them and they know that it is an effective way of attracting their attention and establishing first base relationship with new customers.

Why companies used marketing gifts?

These items are usually given during promotional events geared in promoting the firm’s logo or trading title so it will stay in the minds of potential customers and increasing customer base. Among the different types of marketing strategies used by companies, it is the most successful in promoting the company’s logo and brand. Most often, these products are given during special occasions like conferences, product launching and awarding ceremonies. While some companies give gifts to existing customers to thank them for their loyal and continuing patronage of their products and services. It is considered an effective marketing tool because when customers used these products everyday, other people will seek the brand and logo of these gifts. They are inexpensive and effective means of conveying their message across broad range of customer market.

Studies show that radio and television advertising have little effect on consumer base, while promotional gifts and giveaways have huge impact on customers. These items are not merely gifts given to clients, but these products promote the company’s logo, its products and its services and it strengthen the company’s relationship with their clientele. Each time customers used these items, they are promoting the company, creating indirect referrals and increasing sales.

Tips in offering free gifts to customers:
1. Before you start giving free gifts to customers, you should consider your budget first.

2. Discuss with marketing colleagues on what suitable gifts to distribute to existing customers and new clients. Once decided, surf the Internet or drive in stores to compare products, prices and quality. Make sure to select items which customers can use frequently like lunch bags, ballpens, fans, stationeries and many more.

3. If your budget permits, order in bulk to get discounts from suppliers.

4. Be sure to have a catchy and easy to remember corporate slogan so customers can easily remember and recognize the company.

Expensive gifts:
Goblets, jewelry, silver plates and watches.

Inexpensive marketing gifts:
Cups, pens, jars, key chains, wall calendars, pens, bags and mugs.

Moderately-priced items:
Paper weights, calculators, mouse pads, personal organizers and diaries.

With the information and ideas mentioned above, you can select which items are suitable as gifts for your clients.

Author Bio: Hannelore Willingham enjoys writing for Riverrocksvcs.com which offers information on bank marketing and marketing gifts as well as a host of additional services.

Category: Business
Keywords: marketing gifts,unique marketing gifts,promote products