Wondering how to get your custom displays to do the maximum for you and your product? There are thousands of ways which you can use to do just that- all you need is a bit of imagination and an understanding of how different displays work. Here is a look at how you can go about creating a customized display to showcase your offerings at a trade show or even just use it to advertise your latest product in your shop.

Form

Custom exhibits are available in several forms, for instance, you can have modular exhibit units, glass/metal/wooden cases, fabric tension displays, pop-up banners, etc. Choose the one that best suits the purpose of your display. For instance, in case you are participating in a trade show, your major priorities for the display will be a big size, easy to maintain, light-weight, easy to transport and perhaps something sturdy. The ideal option for you would be fabric displays. Similarly, if you own a shop, your priorities will be to put the actual product in the spotlight, while ensuring its’ safety. Here, you can use either the modular exhibit units or the glass or metal cases fitted with locks, depending on the product to be displayed.

Design

Design-wise you can get whatever design you choose, as custom displays are made to suit your requirements. The colours you use in your custom exhibits play a very important role in attracting the attention of your customers. You must pick colours which are aesthetically pleasing; anything too bright or too dull can put off potential customers. Be sure to put in things like catchy phrases, your company logo and other trademarks which are easily identifiable by your consumers. Similarly, adding pictures, using your brand ambassadors, etc, also plays a huge role in attracting attention. The structure of your display can also be modified to attract attention, for instance, if you can use a 3D model, this would attract a lot more attention than a normal one.

Size

The size of your custom display is also a major design factor. Optimize the usage of the available space. In case of a store, do not create a display so big that it overwhelms the store altogether. On the other hand, in an open trade show- the bigger, the better.

Lighting

Lighting can be used in many ways to attract attention. You could use it innovatively using backlighting, spotlights, etc. You must ensure that your custom display is well-lit, as a dimly lit display may very easily be overlooked. Use lights that complement the colour and layout of your display.

Motion

You can carefully incorporate motion into your display by projecting videos, having moving objects or synchronized lights to attract the attention of trade show visitors passing by.

Budget considerations

Remember, the more grand your display, the greater are your chances for visually attracting potential customers. Even if you are on a budget, you can still opt for custom displays, pop-up displays and tabletop displays. Even in this case you may be able to circumvent the grandiose by clever and innovative designing.

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