When you are planning for the opening of a new store, there are many different elements to consider. Depending on the type of store you are opening, you’ll need products, equipment, employees and store fixtures. If you are opening a store that deals in any type of clothing, mannequins are sure to be on the list of store fixtures that you require. Not all mannequins are the same, and as store fixtures go, they can help to increase your bottom line quite a bit if chosen and positioned just right.

When you are choosing mannequins for your store, your first order of business is to write down the types of clothing you are selling and the image you want to convey to your target customers. If you are selling rugged, outdoor type clothing or sports attire, you will need mannequins to reflect that. They should be in active poses, with muscular bodies and strong jaw lines. If you were opening a bridal boutique, you would want more elegant and timeless looking mannequins.

Some perceive headless or faceless mannequins as being more reserved and better suited to elegant clothing. Obviously, if you’re opening a children’s store, it would do you well to use child-sized mannequins. Matching the body-type of the mannequins to the style of clothing you sell will make them worthwhile store fixtures that get results when it comes to sales. It’s also a good idea for the marketing aspect to try and match the skin tone of your mannequins to the skin tone of the majority of your demographic.

Once you have decided on the types of mannequins that you will entrust with the job, it’s time to decide how best to display them to get the job done. Since you only have a few seconds to draw a potential customer in as they walk by your storefront, it’s important to dress the mannequins right. You want anyone who is walking by to get the feel and image you’re trying to put out just by looking at the mannequins. As store fixtures, they must tell the story of what is going on inside. Take some time when you’re completing this step and don’t be afraid to ask for other opinions. Once the mannequins convey the “feel” of what’s happening inside, people in your target market will want to come in.

Inside the store, look around at the displays of clothing and determine which ones would benefit from having a mannequin close by. Your display cases are valuable store fixtures too, but seeing a particular piece of clothing on a body rather than folded up will give your customers a better sense of what it may look like on them. Use mannequins inside the store for pieces that you want to highlight for one reason or another. This may include special sale items, clothing that is just coming into season or clothes just about on their way out of season. Experiment with your mannequins as store fixtures to find a formula that gets you the best sales results possible.

For all your retail needs shop at WR Display & Packaging, they have all the supplies needed to successfully run your store. With a wide selection store fixtures, plastic bags, displays and more, you will find everything you need.

For all your retail needs shop at WR Display & Packaging, they have all the supplies needed to successfully run your store. With a wide selection store fixtures, plastic bags, displays and more, you will find everything you need. http://www.wrdisplay.ca

Author Bio: For all your retail needs shop at WR Display & Packaging, they have all the supplies needed to successfully run your store. With a wide selection store fixtures, plastic bags, displays and more, you will find everything you need.

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