A trade shows sounds fairly straightforward; it’s a gathering of companies, usually with a specific theme, with the aim of increasing business through personal contact, referral or new leads. They can be very rewarding for companies hence the trade shows popularity. If you don’t set up a booth and attend, then your competitors are likely to get your business, so it almost becomes a “must do” annually event.

However, before you arrange your next trade show, give a thought to the type of people that may attend; you will probably be quite surprised. Some people have a specific agenda, others may not and, as all the various types are likely to turn up at your booth at some point, it’s wise to be able to work out those that are worth nurturing and those that are potential time wasters.

Employment

Wandering around a trade show is an excellent opportunity to look for employment. If your booth is fairly quiet and you have the time available, then willingly spend a little time with anyone interested in finding employment. Although you may not have an opening there and then, if the person seems someone that may be employable at a later date, then get their details and pass them back to your HR department to put on file. Anyone bothering to spend their day at a trade show looking for employment at least is showing a little initiative, so they may be worth considering.

Sellers

You are a trade show to promote and sell your company’s products and services. However, you will probably be also be approached by people coming to your booth with the sole intention of selling you their product. A typical example is a person trying to sell printed material. You are likely to have had leaflets and brochures published specifically for the trade show so the intention of the visitor is to get you to change your print supplier. By all means get the details, but don’t waste time, you have other things to attend to.

Researchers

Companies send staff to do research at trade shows. There is a wide selection of companies offering their products all in one place, so it makes sense. You will probably be able to spot them. They ask lots of questions about your company and often make notes. They don’t generally have an air of importance and are often fairly young. However, don’t dismiss them as a total waste of time. Remember, their job is to research and then report back. The report is likely to go on the desk of someone important who ultimately may be looking to choose which company to buy from. Take a note of the person’s name by getting a business card. If they don’t have one then quickly write down the name and contact details. When you get back to you office, give the person a call. Remind them of your discussion. You never know, it could end up being a new lead for your company.

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Author Bio: Check out www.MonsterDisplays.com today for great deals on displays and accessories. See the great deals we offer on 10 x 20 displays.

Category: Business
Keywords: Business, Advertise, Marketing