It is very easy to assume that email marketing and social media are different pathways that do not complement each other and unquestionably do not possess the latency to supplement one other. Email marketing and social media can work along one another, be of assistance in optimizing each other and pull extra income. However, making the two work together is neither simple nor automatic. It calls for watchful planning and proper information management.

Most email service providers like Gmail and Yahoo offer what they term as social media integration. This has worked well for loads of people with smaller listings and smaller planned expenditure. For big enterprises with a greater digital trail, on the other hand, integration necessitates extra effort coupled with a well illustrated and more comprehensive approach. The most viable ways of combining email marketing with social media include:

Creating a platform – this is carried out by using email to persuade and entice people to ‘like’ you on Facebook and ‘follow’ you on Twitter. Convince people via your Facebook platform to register as a member in your mailing list where they would get first hand and exclusive information on new goods and discounts for the purchase of newly launched products. Further, use twitter to talk followers into engaging you by means of email and Facebook. Such efforts to put up the digital database have to be constant and overlapping.

Take note, develop and gain knowledge of your content – if you want to point out what your clients are talking about, Facebook and twitter are terrific channels. Social media pages can be scrutinized to ascertain conversations and opinions of your customers or you can probe a little to collect this information. Customers may be talking about your company in person on social media platforms. Take action and engage them on social media and via email.

Endorsing a subject matter but not allowing self plagiarize – it is essential to uphold a brand integrity, but it is erroneous to cut and paste information between the platforms. Keep the subject matter steady but tailor it across the channels so that it is fresh and appealing.

Distribute the testing data – research on which subject lines work for emails and use them in social media. Constantly experiment and evaluate then use the results across the platforms.

Social media shared corroboration – gather social proof and tributes from social media and utilize them in emails and other exchanges. You can build up a sense of the community as well as an enthusiasm for your channels.

Only accessible on our Facebook page for a restricted duration – such proclamations would lead your targeted audience into hopping across platforms. The old principles of direct advertising can be employed here, for instance: geological exclusivity, special offers, must act prior to, special samples only for Facebook friends etcetera.

Email marketing and social media may appear like an anomalous duo, but they can work together effectively. Contemporarily, the flourishing secret to marketing your trade is by merging your email and social media marketing campaigns.

Trevor Richards writes for Extravision (www.extravision.com), a leading UK email marketing company.

Trevor Richards writes for Extravision (http://www.extravision.com), a leading UK email marketing company.

Author Bio: Trevor Richards writes for Extravision (www.extravision.com), a leading UK email marketing company.

Category: Advice
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business