Want to learn some great publicity lessons along with some great marketing lessons? Watch “The Shark Tank” on ABC TV. If you’re not familiar with the show, the premise is simple. People with a business idea or an up-and-running business come on to the show asking for money to fund the business or idea. There […]
How many times have you heard people say: “There’s no such thing as bad publicity”? Oh yeah. Ask Bernie Madoff about that. Or O.J. Simpson. Or Jim Cramer. How do you think they feel about their bad publicity? Have I made my point? Bad publicity is bad…period. It’s nothing you want. But odds are you […]
On July 4th, the current issue of my local newspaper was delivered. One story got front page coverage and over 2/3 of an entire page of free advertising. Bet you’re thinking it must be some very important topic to get that much free space. Must have been a powerful press release that got that jackpot. […]
Your email subscriber list is your most important asset as an online marketer. There is truth in the saying “The Money Is In The List”, however its important to know that not just any old email list would do. Your main focus as an online marketer should be on building a list of “quality” subscribers […]
Isn\’t it about time you discovered the best way to generate multi level marketing leads and started to take your business to the next level? If you want to do this then you have to realize that you have to spend a lot of your time growing your business by only doing those things that […]
I broke one little bone in my right hand (I’m left-handed) and for six weeks my entire life was shaken up. One little bone! How can this be? Well, the cast is off. My hand is still in a removable splint for a few more weeks. But I’m finished with one-handed showers, trying to get […]
Recently I was going over some of the testimonial letters I’ve received over the years about my publicity system and my Million Dollar Publicity kit. I came across a very exciting success story that can serve as a template for your publicity campaigns. This dates back to the 2002 Super Bowl. Member Dr. Brad LaGarce […]
Every time I go to the NY State Fair I see superb publicity lessons in action. Maybe the most powerful happened about halfway through the 12 days of the Fair. I walked past one of the buildings at about 2 PM. I saw a huge line going down the outside of the building and past […]
I just got back from our tiny post office in our tiny town. Posted on the community bulletin board was a flyer announcing a contest. The flyer was posted by one of the other dog trainers in town (me being the best one in town!). The contest is being called something like “Your Best Dog […]
When I do coaching calls or consultations, people often ask me about the best time to do publicity interviews. They also ask about the best day of the week to do interviews. They’re hoping there is a precise answer, such as Tuesdays at 10AM. I tell them right away that’s a bad question and there […]
