How Top Sales Persons Resist Negativity
It was the end of June. The weather was very hot but the Boss had prepared a full day’s sales training in the conference room. After a delicious meal, the salesmen went back to the afternoon session.
The boss did a short resume of the technical aspects of the new products shown that morning. He had always been convinced that a mastery of knowing the technical features of a product was the basis of all long term success in sales. But, in spite of their efforts, they struggled to keep their eyes open.
And then he passed it to me. (I said to myself that this was the most difficult time slot of the day, and the boss let me have it! How in the world am I going to pull these professionals out of their desire to take a nap?)
Here is what I shared:
