Research Online, Buy Offline – ROBO – the term initially coined by Yahoo! To describe the behavior of surfers who are using the internet to research products but then buy them offline on Main Street. This is the major obstacle for online retailers (etailers) looking to maximize sales from their eCommerce websites and tackling this buyer mentality in a positive and constructive fashion will lead to breakthrough success for their online sales activities.

It is easy to see why potential buyers are lured by the great research potential of the internet – it is quick and easy to obtain product and pricing comparisons from a huge number of sources and all from the comfort of their own home or office. To perform the same job in Main Street would be a practical impossibility, but why should buyers who are prepared to trust the internet for information then refuse to trust it to make a purchase?

Reasons why buyers go offline to make a purchase

The reasons for buyers choosing to shop offline are innumerable but the primary reasons are:

lack of trust and confidence;
concerns over sharing financial and personal information; and
inability to see and touch the product for real.

Tackling these objections in a practical, positive and constructive fashion can lead to breakthrough success for eCommerce sales revenues and it is crucial for etailers fundamental, web success.

Tackling the ROBO Mentality

There are a number of things you can do to overcome any online buying objections the customer may have:

Instil Confidence and Trust

The product should always be visible and the center of your web page designs – set the product in various settings if possible, so the surfer can see it in action or within the lifestyle setting they may aspire to. You cannot saturate the potential customer with enough imagery of the product.

Your eCommerce site should also make use of as much celebrity endorsement or customer testimonials as is practical and possible – these are great references for you, but you are spinning the endorsement not so much focused on the product but on your ability to deliver the product, how you are price competitive and the guarantees of satisfaction that come with doing business with you.

Transaction Security & Privacy Standards

Never hide your site security accreditations – they Kamagra jelly are a major selling point for your eCommerce website, so if you have a secure server for processing credit card payments, highlight this together with the range of payment options you cater for. This should be visible on every single web page wherever possible.

Have a web page dedicated to your site security and integrate this with a FAQ page (frequently asked questions); also include a statement on privacy because many online customers are concerned over how their private information will be used. If you are not going to use the private information for other purposes, then tell the customer you won’t do this and make it a buying benefit for dealing with you.

Lack of Real Life Sensation

Some products, especially big ticket items, demand that the buyer have seen the product in real-life. Big ticket items in particular present a major challenge for etailers which can be overcome by extensive use of graphics, images wordpress shopping cart plugin and wordpress Tadalis SX plugins tips can be found at PhPurchase.com

Category: Computers and Technology
Keywords: ROBO, online buying, ROBO online buying, online buying options