The influx of new social media sites is astonishing. It\’s not just Facebook and Twitter anymore. Social media sites are also not only for socializing, they are a becoming a vital tool in professional networking as well. These sites give job seekers additional opportunities to market themselves in a meaningful and individual way.

What people find out about you online can create a first impression before an employer ever even meets you. It is important that your social media networks show your brand as a professional. Your website, Facebook, Twitter, etc., should all portray the same person.

Start fashioning your brand by making your own website. In today\’s world, it is easy for anyone to have their own piece of the Internet, regardless of their profession. Create a website that tells who you are. Address your skills, accomplishments, even career goals. If you are a photographer, create image galleries to give people an idea of your work. Post links to places you\’ve been published.

List the companies you have worked for, and like the photographer, if you are a web designer, post links to the sites that you designed. No matter your profession, it\’s always wise to state your objectives, where is it you want to be in your career in five years? Ten? Your website should be a virtual reflection of the real you. Put links to your other social media accounts on your web. Make it a hub for all the places online where people can learn more about you.

Create a professional Facebook account. Make it something you are comfortable with a potential employer viewing. Make sure your photographs are appropriate. In your profile picture, smile. It\’s something so simple but also universal. Try to make sure your default picture is just of you. A prospective employer doesn\’t need to see your friends or your pets.

There is no need to fill out sections on social media that call for your hobbies, favorite books or movies unless these sections can be relevant to your field of work. If you find a place where you can write little blurbs about yourself, keep the blurbs related solely to your career and where you want to take it. Your objectives should be very clear.

Twitter accounts allow for less personal delineations. You are limited to so few characters that you must keep things on the shallow side. Follow people that are relevant to your skills, field or professional interests. A writer should follow writers, publishers and news media for instance. A chef should follow other chefs, food blogs and restaurants. You want all to know that you are deeply involved and care very much about what you do and what you want to do. When tweeting, do so on subjects that pique the interest of others in your industry. You want the people whose accounts you follow to follow yours.

Above all, be sure your professional sites are purposeful and coherent. You want people who follow your links and see you on Facebook, Twitter and your own website to clearly understand that they are seeing the same person. Keep your image intact. You don\’t want to confuse anybody as to who you are and what you do. People will lose interest if you portray yourself differently on different links and accounts. Know yourself and let others know you too. A simple Google search can find you everywhere on the net. Be sure that what it finds is exactly what you want it to.

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