Getting your company site listed on the top of Page One of a search engine results page (serp) on Google, Yahoo! or Bing is, in part, kind of a popularity contest. Search Engine Algorithms look at the number websites have a link to your website. These are commonly referred to as backlinks. For instance, if a website rates your content high enough to add a link to it, the search engines view this as a vote of confidence for your website. The more websites linking to your web page, the higher it will likely rank on the serps, or so in principle it goes. In reality, all backlinks are not equal. Some backlinks are good and some are bad. You must avoid bad backlinks. Instead, focus on creating high quality backlinks.

Bad Backlinks

Automatic link building software can create backlinks between groups of websites, known as a link farm. These are considered bad links. The reason for this is, because these backlinks normally require a reciprocal link, this causes confusion for the search algorithms. The algorithm struggles to calculate which page receives the benefit of the link because it can not determine which website is promoted. You want to avoid such a backlink.

Search engines give better rankings to web pages that receive many inbound links from high ranking authoritative websites. A website will be deemed authoritative if it mantains a high page rank and the website contains content that matches with the content on the referred web page.

Consistent keyword phrases is important with regard to search engine results positioning. Search engine algorithms compare the keywords in the content on the linked websites. If both the recommending website along with the endorsed webpage contain similar keywords, the backlinks are going to be considered high quality.

The backlink hyperlink is assessed by the google bots and other web crawlers to ascertain whether the anchor text is tightly related to the recommended webpage, as well. Irrelevant anchor text probably will cause the bots to not count the backlink.

You can setup backlinks to your website by posting in boards that allow posters to also include a hyperlink to their site within their signature. However, some forums use \”no follow\” tags to counteract spamming. If the forum uses this, the post will not have an effect on your page rank or search engine ranking.

Some developers have attempted to build backlinks through black hat techniques, such as creating spam blogs that exist for no other reason than to create backlinks. These spam blogs may be easily identified as they usually contain poorly written content and tend to be crammed full of one-way links.

As search engine algorithms and web crawlers become more sophisticated it becomes trickier to game the system. Fundamentally, websites are more likely to rank highly if deliver valuable, unique content that is pertinent.

Focus on publishing quality content and building genuine backlinks. Post on relevant blogs and forums to build genuine backlinks, which will not only create better search engine ranking but will likely drive interested web visitors to your site.

I hope you find this backlinking information useful. If you want to learn more about the importance of getting lots of high top quality backlinks, contact your favorite SEO.

Good luck out there!

I am an internet marketing consultant. I specialize in quality content creation and publishing, SEO, Google Adwords management, and website design. SEO Buffalo NY – Request an SEO Proposal here!

I am an internet marketing consultant. I specialize in content creation and publishing, SEO, Google Adwords management, website design, conversion optimization, and social media marketing. Request an SEO Proposal here! http://www.seoproposal.info

Author Bio: I am an internet marketing consultant. I specialize in quality content creation and publishing, SEO, Google Adwords management, and website design. SEO Buffalo NY – Request an SEO Proposal here!

Category: Internet
Keywords: Hobbies, Magnifying Tools, Model Making Tools, Magnifiers