The first step you will take for any SEO strategy is keyword selection, and your choice of keywords and phrases are critical. Unless the keywords chosen are effective your SEO campaign may not be successful or provide any results. Finding effective keywords can be done in a number of ways. The type of website is an essential element, because static websites limit the available number of keywords that you can use while database driven websites do not have these limits. The best time to determine keywords for a new website is before the website is created and developed because this allows you to choose the website architecture that fits best with your keyword selection process.

Brainstorming Is The First Step In Keyword Development

When you are ready to start developing your potential keyword list you will need to brainstorm, and this session includes writing down any idea or suggestion no matter how absurd or implausible it may seem. Continue brainstorming until your list is sufficient for the keyword selection process. Now that the list is ready you will need to shorten it some and there are some tips that can help. Choose all lower case letters because this is how most searchers will enter the term. Longer keyword phrases will usually require less effort to rank highly than shorter keywords will. Word stemming is not something that most search engines can do. Using these tips go through the list of possibilities and eliminate any that do not conform.

Keyword Selection Tools That Are Available

There are a number of keyword selection tools that are available, some for free and some that may charge a small price. These tools can help you determine which potential keywords are the most effective and offer related and relevant keyword suggestions as well. The Overture Search Term Suggestion Tool not only provides new possible keywords but can also help you find out how often these keywords have been searched for during the past month. Google offers the AdWords Keyword Suggestion Tool, and search engine related matches can also give you ideas on possible keywords to use. Using the available keyword suggestion tools will help you choose the most effective keywords possible for the intended website, so that you get the desired results and see an increase in the search engine ranking for your website.

Keyword Placement Is Also Critical

Keyword development is a process that requires significant time and effort, and this process should never be rushed. This aspect can have a huge impact on the revenue generated by a website. In addition to selecting effective keywords the placement of these keywords is also very important. The search engine algorithms are always changing, and proper placement of your selected keywords can impact the ranking that your website receives.

Make sure that you use the keywords you have selected throughout your entire website and not just in a few strategic locations. This will allow the search engines to find and rank your site faster and more effectively, and this means a higher search engine ranking and more favorable placement on the search results page. Visitors will be able to find your website faster and easier, and more revenue will be generated as a result.

Mark K Meyer is Search Engine Optimization consultant, specializing in development of Web Marketing strategies for a leading Dallas SEO Services company and the author of this article on Best SEO Strategy is Keyword Selection.

Mark K Meyer is Search Engine Optimization consultant
http://www.prweb.com/releases/seo/Dallas-seo-services/prweb9202200.htm
http://goarticles.com/article/Effective-Keyword-Selection-Requires-A-Good-Strategy-And-Tools/5944107/

Author Bio: Mark K Meyer is Search Engine Optimization consultant, specializing in development of Web Marketing strategies for a leading Dallas SEO Services company and the author of this article on Best SEO Strategy is Keyword Selection.

Category: Internet
Keywords: seo, seo services, sem, internet marketing, search engine optimization