It is a procedure for including the address of a website or a web page in the search results of some particular keywords using a search engine. As the address of the website or a web page is shown at top of the results obtained or known as higher ranked, then the traffic towards the website also naturally increases because most of the users prefer to enter the top results in the search results. There are different types of Search Engine Optimization according to the needs of the user like academical portions search, searches of images, searching of recent news, searching of video clippings and for industries the vertical search engines.

We can define Search Engine Optimization as an effective marketing strategy of websites by optimizing the contents of the webpage to gain more and more traffic towards the website. This process of gaining traffic towards the website include editing the contents of the web page, usage of special HTML or other codes to link towards the keywords. And another method used is there might be some hurdles to the search engine for indexing that web page, so removing these also makes the web page more visible in search results. There is another method used for Search Engine Optimization, it is by building inbound link and also effective backlinks towards the website.

The Search Engines discovered that some websites were trying to get high ranking in the search results, and some other webmasters were filling their web pages with unique and keywords which are not apt for the website, by that they route more traffic towards their website. The search engines like Alta vista and Info seek has made changes in their algorithms because of the manipulation of the ranking of websites by these webmasters.

Issues regarding SEO

A conference was started in 2005 on the topic Adversarial Information Retrieval to bring the SEO experts together and discuss the issues about the above topic. The companies which use very highly aggressive techniques may result in banning of address of clients website shown in the search results. Google has banned an SEO company named Traffic Power Company and also clients of this company from its search results for using highly belligerent methods. Now the main search engines like Bing and Google gives guidelines and information on how to optimize the website with some of their tools like Sitemaps and Bing Toolbox. Web crawlers are used by these leading search engines like yahoo and google to find the websites or web pages for the keywords searched.

SEO Copywriting

It can be define as a configuration in textual format for the marketing of web pages and management of structures of sentences used and words shown for the former search results in a list of results by the user, but still using readable as well as content which convinces the reader.

Methods for Marketing

We cannot say that search engine optimization is the best strategy for all websites to be shown in the top search results. There are many other marketing methods in internet according to the contents of the website.

If done properly SEO generates a good amount of returns for the investment in website. Since search engines do not get paid for showing the results, they may change the algorithm used for crawling, so it cannot be assured that the website will always be in top search results. It is also said that being wise in the business is better and not being dependent more on the search engines.

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Author Bio: Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. DreamHost is one of the best hosting providers. Use the DreamHost coupon to get a discount at DreamHost sign up.

Category: Internet
Keywords: seo, online, marketing, internet, web hosting