How many ebooks have you read this year? More importantly, why haven’t you read more? With the introduction of Kindle and the IPad, there’s no denying the value of electronic books in the consumer marketplace. Ebooks have become an essential part of online marketing and info-marketing. In addition to marketing and business, ebooks can be found in every category of printed works. You can now read your favorite novel or book of poetry in ebook form.

Ebooks are a perfect venue for conveying ideas, inspiration, and expertise. If you’re not yet familiar with this medium, you’ll be much better acquainted by the end of this article.

As an online marketer, you’re probably used to downloading ebooks about affiliate marketing or how to win the search engine optimization game. After completing dozens of books in this format, have you ever stopped to wonder why you haven’t created your own?

Think about this: Every minute another child is born. Actually, some reports suggest a child is born every 5 seconds. Think about what this means to an online marketer. Every day, the numbers of people using computers is growing. It’s fast becoming an essential part of everyday life. So, as an online marketer, your audience is growing exponentially. One of the fastest and most effective ways to reach your next client is through ebook marketing.

You could start with a small report of a dozen pages or go for a hundred page book on your area of expertise. You can even get someone else to write it for you. The possibilities are endless.

Gone are the days when you had to approach a hundred publishers, wait until they got around to reading your proposal, and wading through piles of rejection letters in hopes of finding one, solid offer. Today, you can write an article, report, or book in your Microsoft Word program. With a simple, free download, you can export your finished product as a PDF document. How’s that for immediate gratification?

After you’ve created your own ebook, the fun has just begun. You can offer it for sale and your customer will receive it instantly. You can arrange payment through PayPal and direct them to a download page. There’s nothing for you to ship or worry about. Also, if you decide to update or revise, you simply open the original document, make you changes, and republish the ebook with your new changes intact.

The best part of creating an ebook is that it can be done for free and distributed instantaneously. How many other mediums can offer this kind of flexibility? While your competitors are waiting for their brochures at the printer, you’ve already created and uploaded your new ebook to the internet.

Ebooks have lasting value. They can be easily stored and distributed. They have a limitless shelf-life. I keep several marketing ebooks on my computer hard drive to access whenever I need. There’s no rifling through a file cabinet to find a printed report.

The ease and potential is astounding. The next time you download an ebook, take a moment and consider how this medium could be taking your business to the next level.

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Category: Marketing
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