Everyone struggles from time to time to think of new B2B marketing concepts. It can get tiring to have to think up new ways to attract the attention of your prospects. We have found, however, that if you follow the strategies below, you will have an easier time coming up with new techniques.

Read A LOT

It is really important for a B2B marketer to be constantly reading new information. I try to read at least a dozen marketing articles per week. I also try to read as many business articles in my field as I have time for. Even read the newspaper, industry journals, you name it. You will have trouble getting new ideas if you always do and read the same things.

Get Outside of Your Industry

You might not think that the automotive industry would be of any interest to someone in the chemical industry. But you would be wrong. B2B marketing shares basic things in common across industry sectors. I like to read magazines such as Entrepreneur. That way I can learn what people in other industries are doing to increase their marketing and sales efforts. It is amazing what you can learn from other professionals in different industries.

Find a Buddy in Another Region

If I am an SEO company in VA, maybe I can learn something by seeing what an SEO company in OR does. Take a close look at their techniques and ideas for marketing. You also can sign up for their free newsletter. Get on the mailing lists of companies across the country from you. You also can try to network with a person in an association in your industry, or possibly at a networking meeting.

Get Out of the Office Once in a While

If you work out of your home office, it can get very easy to get in a rut. You can get so wrapped up in day to day affairs, you do not have time to relax and think about B2B marketing. Get out of the office and go to a place where you can just chill out for an hour and write. Take a few minutes to write what has happened in your business in the last month and what you would like to do in the next month. Maybe go get a coffee at Starbucks and just relax and listen to the murmur of other conversations? Sometimes doing something outside your normal routine will help to get your creative juices flowing.

Look Online for B2B Marketing Ideas

The Internet is such a wondrous place, isn’t it? Such an endless amount of information just key strokes away. I suggest writing down a few key words and ideas that you may have been thinking of in the last week. Then go into Bing or Google and start searching. It is quite amazing the ideas you can come up with in just 10 minutes of online searching.

Hopefully, by following some of the ideas above, you will start to generate a lot of new B2B marketing ideas for your business.

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Category: Marketing
Keywords: Business, Marketing, Management, Display, Event, Advertise