How many times have you been told – or have you read – that once you send out your press releases, be sure to follow up with the reporters by calling them? I see that mentioned in just about all of the $20 books on publicity you’ll find in the bookstores and libraries. I hear […]

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Vicla sheet metal machines included also a specific range of products for cut the sheet metal GSM VICLA oleodynamic guillotine shears are characterized by high precision and quality in cutting in any condition and processing any kind of material. The heavy-duty frame of the machine and the double metal sheet that supports the working area […]

Many people don’t try to get publicity for their business because they’re afraid they’ll get nervous during the interviews. You won’t get nervous during your interviews – and I’ll prove it to you. Would it be fair for me to say that in your lifetime you’ve listened to 1,000 radio talk shows? I think it’s […]

There are a number of fatal publicity mistakes I see people making over and over again. These people wonder why they aren’t getting publicity. I’m going to do a series of articles talking about these mistakes. They are in no particular order. The first mistake I want to focus on is directly promoting a product […]

Many people have excellent stories, but they never get picked up by the media. There are three main reasons for this. In this article I’ll focus on the first reason. I’ll cover the other two in future articles. When you send a reporter a press release, you’re actually doing two things. First, you’re sending him […]

In the last article I told you about the first reason press releases get tossed in the trash. Let’s move on to the second reason. The second reason press releases get trashed is that they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves […]

Business is like one big adventure. Even if you are prepared, and you\’re trying to get yourself to stay one step ahead, you never know what might happen as you begin your venture into business. It\’s best to be prepared for the worst case scenario types of situations. If you want to protect your personal […]

Should we be teaching entrepreneurship to children? When you were a child did you ever have a stand where you sold soft drinks like sodas? Did you ever offer cakes and candy to other students at school in order to make some money? Not everybody is bitten by the entrepreneurial bug when they are kids […]

I want to talk about “Magic Money” in this article. Magic Money is a term I invented. It means money that appears in people’s bank accounts magically even though they did no work. Don’t spend a lot of time trying to figure out how to get some of that Magic Money. It doesn’t really exist. […]