A client asked me, “How do I describe something people aren’t looking for, because they don’t know that it exists? It’s different from every other product on the market.” I love challenges like this because they give me a chance to do some mental jiu-jitsu, conceptual calisthenics and verbal acrobatics. First, you jump onto the […]
Whether you\’re preparing a sales letter, a space ad or a Web page, if you\’re hoping to incite the passion to buy, spend ample time crafting energetic bullet points. These usually appear in the heart of your marketing piece, and they can have such power that if just one hits a bull\’s-eye with a particular […]
Buѕіnеѕѕеѕ іn раѕt уеаrѕ dіd nоt utіlіzе SEO аnd ѕеаrсh еngіnеѕ lіѕt іn mаrkеtіng thеіr рrоduсtѕ but rаthеr uѕеd соnvеntіоnаl mеthоdѕ. Flіеrѕ, bіllbоаrdѕ, аnd іnfоmеrсіаlѕ wеrе thе nоrm bеfоrе thе іntеrnеt wаѕ dеvеlореd. Wіth thе іntrоduсtіоn оf е-соmmеrсе hоwеvеr, іntеrnеt mаrkеtіng іѕ nоw аlѕо рlауіng а mајоr rоlе оn hоw gооdѕ аnd ѕеrvісеѕ аrе рrоmоtеd […]
Prom night is one event that completes the life of a high school senior or junior. It\’s a night filled with glamour, fashion, and sometimes, even love. It\’s a precious time where in girls and boys dance and bask in the sound of sweet music and steaming romance. It\’s an evening where girls become their […]
There is always a need for formal dresses in the lives of women. They are usually worn for a special occasion of some kind such as a wedding or a banquet. In order to make the right decision one has to know what the specific occasion is all about. They need to know their body […]
Almost always when I am talking to someone who wrinkles their nose at online sales pages with outlandish, bold red headlines and breathless paragraphs of hot air, I later learn (or already knew) that this person is an introvert – someone who prefers to hang back in social situations, enjoys spending time alone and is […]
We always like to go back and look at marketing ideas which have been around for a long time, even though they look like they were invented in the old days. We’ve talked about post cards on this site numerous times, and how this eighteenth century invention not only survives but thrives. Another anachronism that […]
Most flyers, you’ll have to admit, are pretty non-spectacular. It’s not that people don’t care about how they present their ideas; more likely, they just haven’t worked with professionals who can give them some basic tips that might help. We have always recommended getting help from professional printing folks even for something as simple as […]
All types of businesses are going under by the dozen daily in this troublesome economy, but there are many free or lower cost marketing ideas for small business that can help in their fight for survival and profit. Little retail units may continue to fail as shops such as Wal-Mart and Target continue to battle […]
In high school, the senior prom is undoubtedly something to look forward to. This generally requires several months to organize for the major party. Needless to say, any person would intend to make certain to appear to be their finest on prom night. Certainly, there are countless elements to take into consideration when working out […]
